TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OptinMonster

    Score9.1 out of 10
    N/AOptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

    $7

    per month (billed annually)

    ReferralCandy

    Score9.7 out of 10
    N/AReferralCandy is an email-based customer referral platform.

    $47

    per month

    Pricing
    OptinMonsterReferralCandy
    Editions & Modules
    Basic
    $7
    per month billed annually
    Plus
    $19
    per month billed annually
    Pro
    $29
    per month billed annually
    Growth
    $49
    per month billed annually
    Premium
    $39
    per month
    Plus
    $239
    per month
    Offerings
    Pricing Offerings
    OptinMonsterReferralCandy
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Premium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
    More Pricing Information
    Features
    OptinMonsterReferralCandy
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of OptinMonster and ReferralCandy
    Feature
    OptinMonster
    5.0
    1 Ratings
    26% below category average
    ReferralCandy
    -
    Ratings
    A/B tests5.01 Ratings00 Ratings
    Best Alternatives
    OptinMonsterReferralCandy
    Small Businesses
    Thrive Leads
    Score9.4 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OptinMonsterReferralCandy
    Likelihood to Recommend
    9.0
    (3 ratings)
    10.0
    (2 ratings)
    Usability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    User Testimonials
    OptinMonsterReferralCandy
    Likelihood to Recommend
    OptinMonster
    OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
    Incentivized
    Read full review
    ReferralCandy
    ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
    Incentivized
    Read full review
    Pros
    OptinMonster
    • Lots of pre-designed campaigns to choose from that are fully customizable.
    • Customizable CSS for each campaign is built in.
    Incentivized
    Read full review
    ReferralCandy
    • Integrates nicely with BigCommerce's checkout process
    • Easily customizable when it comes to aesthetics
    • Simple and clear admin interface
    Incentivized
    Read full review
    Cons
    OptinMonster
    • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
    • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
    Incentivized
    Read full review
    ReferralCandy
    • I would love to see a multi-tiered referral or reward system so that we can offer certain customer groups unique offers.
    • I would love a feature where you can issue a reward to a customer without them "qualifying for it".
    Incentivized
    Read full review
    Usability
    OptinMonster
    I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.
    Incentivized
    Read full review
    ReferralCandy
    No answers on this topic
    Support Rating
    OptinMonster
    I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.
    Incentivized
    Read full review
    ReferralCandy
    ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
    Incentivized
    Read full review
    Alternatives Considered
    OptinMonster
    Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.
    Incentivized
    Read full review
    ReferralCandy
    No answers on this topic
    Return on Investment
    OptinMonster
    • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
    • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
    Incentivized
    Read full review
    ReferralCandy
    • ReferralCandy has been positive because it allows customers to refer new customers to discover our brand.
    • We'd love to know more about how this affects our customer acquisition cost.
    Incentivized
    Read full review
    ScreenShots

    ReferralCandy Screenshots

    Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom