Likelihood to Recommend Moat is well suited to implement into digital placements that are being served through third-party ad servers (
Campaign Manager , Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
Read full review Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
Read full review Pros Breaks down how well each creative has done in a campaign. Allows us to see the progress of a campaign through its time live. Can easily be organized to pull the data you're looking for. Can export into an excel doc to then dig deeper and format and look at data outside of Moat. Read full review The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect. The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign. The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly. Read full review Cons I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming. You have to manually wrap video tags with the MOAT pixel which can be a tedious process. Video and display are in separate interfaces so you have to export separately and then consolidate into one report. Read full review Website blacklisting Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this. Read full review Likelihood to Renew It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Read full review Support Rating At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Read full review Alternatives Considered Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
Read full review We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Read full review Return on Investment It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs. Measuring view ability ensures that clients media dollars are being viewed by the targeted audience. Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc. Read full review Provided us with accurate and timely data to provide to clients. Enabled us to streamline our process for running PPC ads for over 80 clients. Allowed us to show our ads to households across multiple devices and relevant exchanges. Read full review ScreenShots