Oracle Siebel Enterprise Marketing Suite (discontinued) vs. Postalytics

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

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Postalytics is well-suited for businesses aiming to execute targeted direct mail campaigns and track their performance. It works best for creating personalized mailers, integrating with digital marketing efforts, and managing mailing lists. However, it's less suited for users seeking Every Door Direct Mail or spamming marketing materials.

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

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• Direct Mail Marketing
• Direct Mail Automation
• Marketing Tech Integrations
• Triggering Targeted Letters and Postcards in Bulk
• Quick delivery and tracking
• Marketing insights
• QR Codes and pURLs for Personalized Campaigns

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Nobody's perfect, but Postalytics has been a trusted and good choice for us. We don't have a shortcoming to report for now.
• No EDDM

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Salesforce is easier to use and more open source and available for external integrations.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Postalytics is a direct mail powerhouse, while Sendoso is better for corporate gifting and using it to send physical items to reward employees.

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Strongest ROI among all marketing channels - over 213% last year
• Better connection with existing customers and leads