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Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.Oracle Siebel EMS leads to streamlined CRM effortsOracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B vendor management and supplier management.,Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time. Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms. Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.,Siebel EMS tools have a long learning curve and are not very easy to use. Siebel products do not integrate very well with thirds party products/services.,8,Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction. For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.,,Salesforce Marketing Cloud Email Studio, Adobe CampaignA comprehensive and scalable e-mail marketing solutionOracle Siebel offers the Accounts module which provides maintenance for all information related to accounts applicable to different firms which are linked to an organization. Outstanding features are provided for creating or terminating any account. It is being used in my organization for creating complete end to end CRM applications. The focus is more on reporting modules for enhancing business opportunities. It handles the creation and configuration of complex data segments efficiently and effectively.,It provides nice shortcut keys for easy and fast access. Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization. Reporting could be used for marketing strategies and analysis of the business needs. It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.,Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it. It requires a very high level of training being given to the employees for configuring and implementing it in the business needs. Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.,9,It has increased the business tactics as we have added more clients who wish to use this technology.Worth considering if you need a hosted CRMSiebel is used for marketing research, analytics, direct mail and email. It is used by a handful of power users and there is a wider group who use it occasionally. The Marketing Suite is primarily used for segmenting large data lists and deploying mailings via an external mailing house or by email. It also provides the main source of marketing/customer analytics for the organization.,Very good at creating complex data segments. Provides detailed customer analytics. Very configurable.,Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version. Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions. Email marketing function is a long way behind modern web based tools. Processes are cumbersome. Not a very intuitive system and so there is a high training burden. Would benefit from an easy way to offer view only access for dashboards.,3,Facilitated some very complex segmentation for direct mail and email campaigns. Helps to provide the marketing group with detailed campaign tracking. Cumbersome interfaces and lack of reliability in old version have had a negative impact on efficiency.,Marketo,Salesforce,Oracle CRM On Demand Marketing,10
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Oracle Siebel Enterprise Marketing Suite
49 Ratings
Score 8.2 out of 101
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Oracle Siebel Enterprise Marketing Suite Reviews

Oracle Siebel Enterprise Marketing Suite
49 Ratings
Score 8.2 out of 101
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Gaurav Gautam profile photo
November 01, 2017

Oracle Siebel Enterprise Marketing Suite Review: "Oracle Siebel EMS leads to streamlined CRM efforts"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B vendor management and supplier management.
  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
Use it when you need one platform that can provide integration among all cloud products - Email Marketing, Marketing Analytics, Web Marketing, Events Management, Loyalty Management, Campaign/Dialogue Management and Marketing Resource Management.

Don't use it when users are not very technical.
Read Gaurav Gautam's full review
Lokesh Yadav profile photo
April 28, 2016

Oracle Siebel Enterprise Marketing Suite Review: "A comprehensive and scalable e-mail marketing solution"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle Siebel offers the Accounts module which provides maintenance for all information related to accounts applicable to different firms which are linked to an organization. Outstanding features are provided for creating or terminating any account. It is being used in my organization for creating complete end to end CRM applications. The focus is more on reporting modules for enhancing business opportunities. It handles the creation and configuration of complex data segments efficiently and effectively.
  • It provides nice shortcut keys for easy and fast access.
  • Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization.
  • Reporting could be used for marketing strategies and analysis of the business needs.
  • It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.
  • Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
  • It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
  • Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
Oracle Siebel Enterprise Marketing Suite is best suited for the modules such as organizations, accounts, contacts, service requests, activities/tasks, call reports, reporting, list management, etc. It is being designed for such organizations which deal with a huge database of customers and millions of transactions. It is not suited for organizations which don't have enough funding and are new into the business.
Read Lokesh Yadav's full review
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November 10, 2014

Oracle Siebel Enterprise Marketing Suite Review: "Worth considering if you need a hosted CRM"

Score 3 out of 10
Vetted Review
Verified User
Review Source
Siebel is used for marketing research, analytics, direct mail and email. It is used by a handful of power users and there is a wider group who use it occasionally. The Marketing Suite is primarily used for segmenting large data lists and deploying mailings via an external mailing house or by email. It also provides the main source of marketing/customer analytics for the organization.
  • Very good at creating complex data segments.
  • Provides detailed customer analytics.
  • Very configurable.
  • Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version.
  • Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions.
  • Email marketing function is a long way behind modern web based tools. Processes are cumbersome.
  • Not a very intuitive system and so there is a high training burden.
  • Would benefit from an easy way to offer view only access for dashboards.
If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
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Oracle Siebel Enterprise Marketing Suite Scorecard Summary

About Oracle Siebel Enterprise Marketing Suite

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.

Oracle Siebel Enterprise Marketing Suite Integrations

Oracle Siebel Enterprise Marketing Suite Competitors

Adobe Marketing Cloud, Aprimo, Infor CRM, Salesforce.com, SAP CRM, SAS Marketing Operations Management, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Oracle Siebel Enterprise Marketing Suite Technical Details

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