Oracle Siebel EMS leads to streamlined CRM efforts
November 01, 2017

Oracle Siebel EMS leads to streamlined CRM efforts

Gaurav Gautam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle Siebel Enterprise Marketing Suite

Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B vendor management and supplier management.
  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
  • Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
  • For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
Salesforce is easier to use and more open source and available for external integrations.
Use it when you need one platform that can provide integration among all cloud products - Email Marketing, Marketing Analytics, Web Marketing, Events Management, Loyalty Management, Campaign/Dialogue Management and Marketing Resource Management.

Don't use it when users are not very technical.