Oracle Siebel Enterprise Marketing Suite (discontinued) vs. SQL Server Integration Services (SSIS)

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

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As I mentioned earlier SQL Server Integration Services is suitable if you want to manage data from different applications. It really helps in fetching the data and generating reports. Its automation make it very easy and time efficient. It works well with large database as well. But it doesn't work well with real time data, it will take some time to gather the real time data. I would not recommend using it in a real time/fast-paced environment.

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• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

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• Standard ETL use cases for daily loads
• Loading incoming data from Vendors which is placed on FTP and adding them to the SQL Warehouse
• Creating outgoing data files and writing them to Vendor FTPs
• Easy Active Directory integration for seamless connections to SQL Server
• CI/CD by hosting the code on visualstudio.com

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• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

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• Connection managers for online data sources can be tricky to configure.
• Performance tuning is an art form and trialing different data flow task options can be cumbersome. SSIS can do a better job of providing performance data including historical for monitoring.
• Mapping destination using OLE DB command is difficult as destination columns are unnamed.
• Excel or flat file connections are limited by version and type.

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A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

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Some features should be revised or improved, some tools (using it with Visual Studio) of the toolbox should be less schematic and somewhat more flexible. Using for example, the CSV data import is still very old-fashioned and if the data format changes it requires a bit of manual labor to accept the new data structure

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SSIS is a great tool for most ETL needs. It has the 90% (or more) use cases covered and even in many of the use cases where it is not ideal SSIS can be extended via a .NET language to do the job well in a supportable way for almost any performance workload.

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SQL Server Integration Services performance is dependent directly upon the resources provided to the system. In our environment, we allocated 6 nodes of 4 CPUs, 64GB each, running in parallel. Unfortunately, we had to ramp-up to such a robust environment to get the performance to where we needed it. Most of the reports are completed in a reasonable timeframe. However, in the case of slow running reports, it is often difficult if not impossible to cancel the report without killing the report instance or stopping the service.

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The support, when necessary, is excellent. But beyond that, it is very rarely necessary because the user community is so large, vibrant and knowledgable, a simple Google query or forum question can answer almost everything you want to know. You can also get prewritten script tasks with a variety of functionality that saves a lot of time.

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The implementation may be different in each case, it is important to properly analyze all the existing infrastructure to understand the kind of work needed, the type of software used and the compatibility between these, the features that you want to exploit, to understand what is possible and which ones require integration with third-party tools

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Salesforce is easier to use and more open source and available for external integrations.

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I think SQL Server Integration Services is better suited for on-premises data movement and ADF is more suited for the cloud. Though ADF has more connectors, SQL Server Integration Services is more robust and has better functionality just because it has been around much longer

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• It has increased the business tactics as we have added more clients who wish to use this technology.

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• Without this, we would have to manually update a spreadsheet of our SQL Server inventory
• We would also have poor alerting; if an instance was down we wouldn't know until it was reported by a user
• We only have one other person who uses SQL Server Integration Services , he's the expert. It would fall to me without him and I would not enjoy being responsible for it.

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