Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
If you have a lot of clients whom have a strong social media presence, then RebelMouse would be a good option for you. It helps streamline all of your social media posts, so that everyone can be on the same page. Pretty cool stuff. It's even good for your own company (we played with it for a while). I would highly recommend anybody looking to create consistency in their social media campaigns to use RebelMouse
The ability to schedule months of content at a time and view it across a calendar.
The approval process - you can set up teams to create, edit, publish, approve etc.
The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
RebelMouse is actually open to almost any concept of building your layout. They offer a number of templates as well as the ability to use your own custom layout. Since I'm picky with that kind of stuff, that really appeals to me.
Hosting is super simple. Like, it's as simple as signing up and creating as many sites as you would like with unlimited bandwidth and either a custom URL – which is something I really appreciate.
The platform was built for marketing, It takes all these different approaches of reaching people and makes them easier to use simultaneously all in one feed. Super cool stuff.
Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
No ability to boost posts or ads from SRM.
Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
Initially setting up automation is confusing, and not easily explained through their site – especially if you want to streamline everything in your feed. In a nutshell they need to walk you through some things when you're starting up, and they just don't do that.
There's a lack of intuitive design that can also be confusing to people just starting out. Took me a while to shift through some tabs before I found my footing in the program – and i'm fairly tech savvy!
The company's website isn't exactly intuitive, and can turn away customers. Some people in my work have even visited the site and walked away from it actually confused as to what the service provides. Poor user interface on that part.
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
There's really not a program like RebelMouse, at least not in my experience. This program has helped us immensely with our social media presence (as I've been praising in this review). I would highly recommend it. If there's a better program out there, I have yet to hear about it
Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
