Oracle Social Cloud (legacy)

It's a great tool if you want to easily look at what your customers are saying about your product. It's a pretty self-intuitive program that lets you analyze what customers are saying and manage the relationship with them across social media platforms.

Oracle SRM is much more expensive than most of its competitors, making it only a possibility for Enterprise-level organizations. That said, Oracle SRM offers the most features compared to all other SRM products based on my own experience. For medium-sized companies and lower, I would probably go for a cheaper SRM like Hootsuite.

It's well suited if you are in a situation where you need control of the content that is published out to your channels. It provides complete trackability for every action taken by each member of staff when working with the system so you can always know who was overall responsible for any decision that was made. It's less suited to small businesses that have limited social media presence. It is very slow on being kept up to date with the native platform and the lack of ability to schedule the same post multiple times is frustrating.

Very well suited for any company looking to take their social interaction either from a lead gen or service and support and marketing perspective to the next level. This is a scalable enterprise solution.

It works best if users or collaborators of the platform and social media efforts had a strong relationship. If it's a tool that's not adopted by all stakeholders, it defeats the purpose of it simplifying tasks.

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.

Oracle Social Relationship Management is a great way to publish to a schedule, can easily reschedule items by dragging them to a different day, good 'listening' ability. It's very expensive, so probably only suited for larger companies with multiple channels to monitor.

Oracle Social Relationship Management (SRM) may work for you, primarily if your organization uses Eloqua as a marketing automation system. However, I would recommend looking into other tools.

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When you're working with numerous social media pages/accounts this helps you keep an overview and lower your workload, since you can plan a post for multiple channels and then adapt that to fit each channel. What it does less well is creating engagement. It sometimes doesn't make use of the best practices for certain posts.

As a powerful front end to an in-place, sophisticated Customer Experience platform SRM may be a little too much, but for most other applications it is an excellent option.

It is best for high volume operations, in which you are managing multiple properties several times a day and need to track multiple conversations in the social space. If you only dabble in social or you monitor only a narrow space, there are cheaper tools out there. I believe Oracle Social Relationship Management (SRM) will be able to scale up across multiple divisions and countries, though we have not proven that assumption true yet.

I think it's great for a mid to large sized company, but may not be as helpful for smaller organizations due to the cost and time that has to be invested to get it up and running, and the time it takes to monitor and analyze results derived from the system.

Definitely more appropriate if you are managing multiple social media accounts. If you are only managing one Facebook account, one Twitter account and one LinkedIn account, you're better off using the sites directly, given the lack of data for Twitter.

It's great for our need of listening to web. It could be helpful to load in outside data sources and have the tool analyze this information.

It's well suited for monitoring competitors to determine content strategy, also it's great at using with various stakeholders within an organization to be able to assign roles/responsibilities to respond to customer needs. Customer service via social support is growing daily and tools like this are imperative for the team to be able to respond back to customers in a very timely manner.

Oracle Social Relationship Management (SRM) is well suited when you need to publish posts during non business hours and when someone is not able to monitor the social platforms at all hours of the day. I know us associates who are in charge of monitoring our social platforms have other duties outside of social media, so it's nice to be notified when activities take place. I haven't been involved enough to know where it is less appropriate, just yet.

It is well suited to discover trends and highlight what people are interested in.

Honestly, I have found no instance where SRM didn't work for what I am trying to do. If I can't figure it out on my end at first, I know that I can reach out to my account manager, and she will have the right answer for me or help me find it. The constant improvements and new features also have dramatically increased my opinion of the platform. As soon as I've identified a problem, they can usually assure me the fix will be implemented in the very near future. Overall, it really has become the backbone of growing our social media presence.

From our experience, SRM is a great tool for an organization with multiple teams running multiple social accounts. It provides a good top-level view of all content being published, as well as conversations and engagement across social channels.

The SRM is well suited for organizations that have multiple users working across multiple channels on multiple networks. If you only have a few networks and a single organizational presence on the social web more cost effective solutions are available.

The SRM tool is good for what we need.

This a great tool for a large and growing enterprise, we are definitely not using it to it's full capabilities but enjoy having features that make it so we can complete a lot of social activities in house. Due to the nature of our competition it is useful to be able to see conversations that are occurring around their business and the industry.
Specific training for different members of your team?