Oracle SRM - Total Social Marketing Dominance
October 30, 2017
Oracle SRM - Total Social Marketing Dominance
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Oracle Social Marketing
- Oracle Social Engagement & Monitoring
Overall Satisfaction with Oracle Social Cloud
We are currently using Oracle SRM within the marketing department to orchestrate all our social media campaigns. We use it to schedule and publish social content, listen and monitor key terms and what's going on with our clients, and we use it for reporting to see which campaigns are driving the most engagement.
Pros
- Scheduling posts across multiple social platforms
- Listening and monitoring what's going on in the social world
- Reporting on social campaigns
Cons
- Would like faster response with the listening component. It's tough to do real time responses when there are lags
- The ability to build out landing pages for social campaigns could use improvment
5 - Primarily Marketing
Oracle SRM is a great tool for enterprise organizations. You can handle all of your social marketing activities right from one platform. It also integrates easily into other Oracle applications such as Eloqua and Support. I recommend it to any large organization.
Oracle Social Cloud (legacy) Feature Ratings
Using Oracle Social Cloud
5 - It is helpful to have experience with enterprise tool integrations, data modeling, and CRM data structures. Additionally, just like any tool, you need a firm grasp of marketing and social media strategy in order to get the most out of the tool.
- Scheduling and publishing to numerous social platforms
- Reporting on engagement and effectiveness
- Simply being able to manage all our social channels and look across the channels to determine which posts and which channels are providing the most growth is key for us
- I would like to look into using SRM to drive social advertising
Oracle Social Cloud Support
| Pros | Cons |
|---|---|
Kept well informed Quick Initial Response | Slow Resolution Poor followup Less knowledgeable Problems left unsolved Difficult to get immediate help |
No - I prefer to work with partners. It's a better experience, with more knowledge and more flexibility. If I were going to pay for support I would pick a specialized partner who was properly trained. Then they can help with issues but also talk through strategy, integration with other platforms, and any manner of marketing issue. I really like working with partners.
Yes - I did but it was a known issue and the team had it resolved in a few hours. Only reported the one time though.
I have a generally neutral view of the Oracle support team
Using Oracle Social Cloud
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Scheduling and posting to various social channels
- Analytics and campaign metrics are very useful
- I don't get how to do the custom landing pages for social channels
Yes - It works just fine for our needs
Comments
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