Perfect Audience (discontinued) vs. PIMworks

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

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PIMworks is a very good eCommerce based Product information management software. I have had a very good experience with it so far. Using PIMworks, it is very straightforward to define workflows and also create channel complaint content. The automatic content enrichment feature is very good as it fetches top-performing content from multiple web sources and enriches our overall product and catalog content.

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• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

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• Instant product data syndication.
• Integrations with multiple channels and marketplaces.
• Centralized repository for managing product information.

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• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

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• I would like to see the overall implementation be done in a quicker fashion.
• Vendor profile management could be better.
• Sometimes while bulk importing product data, the platform becomes slow.

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The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

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The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

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I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

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• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

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• Using PIMworks we have been able to reduce our time to market.
• Our customer's product experience has greatly improved, helping us retain them better.
• We have reduced our operating costs by around 25% after the introduction of PIMworks.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info