TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A

    Qualifio

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences. According to the vendor, Qualifio enables editorial, marketing, CRM and sales teams to build and publish a wide array of interactive contents, in record time and at a…N/A
    Pricing
    Perfect Audience (discontinued)Qualifio
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Perfect Audience (discontinued)Qualifio
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$750 per account
    Additional Details——
    More Pricing Information
    Features
    Perfect Audience (discontinued)Qualifio
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience (discontinued) and Qualifio
    Feature
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Qualifio
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience (discontinued) and Qualifio
    Feature
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Qualifio
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising9.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience (discontinued) and Qualifio
    Feature
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Qualifio
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports9.01 Ratings00 Ratings
    Ad conversion tracking9.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization8.01 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Perfect Audience (discontinued) and Qualifio
    Feature
    Perfect Audience (discontinued)
    -
    Ratings
    Qualifio
    10.0
    1 Ratings
    25% above category average
    Content collaboration00 Ratings10.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Perfect Audience (discontinued) and Qualifio
    Feature
    Perfect Audience (discontinued)
    -
    Ratings
    Qualifio
    9.5
    1 Ratings
    20% above category average
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings10.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Perfect Audience (discontinued) and Qualifio
    Feature
    Perfect Audience (discontinued)
    -
    Ratings
    Qualifio
    10.0
    1 Ratings
    30% above category average
    Content performance analytics00 Ratings10.01 Ratings
    Best Alternatives
    Perfect Audience (discontinued)Qualifio
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Perfect Audience (discontinued)Qualifio
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Perfect Audience (discontinued)Qualifio
    Likelihood to Recommend
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Qualifio
    It's a great tool to diversify and strengthen your acquisition strategy/enrich your database with extra information about users
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Qualifio
    • User-friendly reporting dashboard
    • Intuitive campaign creation process
    • Great support from the customer success team
    • Multiple campaign (game) forms to choose from
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Qualifio
    • Some terms in campaign creation template are very tech and might be difficult to understand for new users
    • It's quite difficult to edit look&feel of a campaign, it could be more intuitive
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Qualifio
    No answers on this topic
    Support Rating
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Qualifio
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Qualifio
    No answers on this topic
    Return on Investment
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    Qualifio
    • Significant increase in loyalty acquisition
    • An important decrease in a global Cost per Acquisition
    • More diverse acquisition strategy
    Incentivized
    Read full review
    ScreenShots

    Qualifio Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot