Perfect Audience (discontinued) vs. Terapeak

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

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Terapeak makes sense for people looking to sell a lot of items or resellers. It does not make sense for people selling one-off items or individuals looking to simply spring clean. It is great for determining pricing, what to start auctions at, and figuring out a shipping/returns strategy (whether or not to offer free shipping, have the buyer pay shipping, and if you should have returns allowed.) I would not recommend it if you just want to move the item out of your house or if you do not care what price an item sells for.

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• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

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• Gives accurate comparable sold listings to determine pricing.
• Aggregates sales information well, so I do not need to scroll through pages of listings.
• Helps with determining shipping/whether to turn on free shipping or not.
• Helps with sourcing and deciding whether to pay up for certain items.

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• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

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• I wish I could use Terapeak outside of eBay. Why can't I use it with other platforms like Mercari, Poshmark, etc.?
• I don't like that I have to pay for this feature. Other selling platforms provide their sold information free of charge.
• It feels antiquated. I need to click through many menus and tabs to price items. I wish it would automatically move me through the pages, instead of making me fill out the information, then hit "next" or "enter."

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Terapeak can't be beaten for selling on eBay, because it is part and parcel with eBay. For comparable listings on other sites, I prefer Sellhound and Jungle Scout. I find that Webgility and Price2Spy are more helpful for SEO and getting to the top of Google's search results. I feel that I get more eyes on my products using other services when I am not specifically selling through eBay. But on eBay, Terapeak is the only service I will use.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We have saved time by using Terapeak for pricing. We did not price our items up too much but made them competitive with the market.
• We made more money using Terapeak than we would have without it because we did not under-price items. Terapeak gave accurate comparable sold listings.
• One negative impact was simply the cost. It was about $20/month and was set up to auto-renew. We forgot to cancel our membership and accidentally paid for a service we weren't using.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info