Persado vs. PRgloo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Persado
Score 8.5 out of 10
N/A
Persado in New York offers their "Message Machine" natural language technology, which leverages a comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado is designed to unlock the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance.N/A
PRgloo
Score 10.0 out of 10
Enterprise companies (1,001+ employees)
A media relations platform that aims to combine easy to use tools with exceptional analysis. The Response Desk provides a centralized set of tools for managing conversations and building lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Its Content Hub is a described by the vendor as a simple, powerful content management…N/A
Pricing
PersadoPRgloo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PersadoPRgloo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,500 Per platform per annual renewal
Additional Details
More Pricing Information
Best Alternatives
PersadoPRgloo
Small Businesses
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Score 8.8 out of 10
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Medium-sized Companies
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Cision Communications Cloud
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Score 7.7 out of 10
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User Ratings
PersadoPRgloo
Likelihood to Recommend
10.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
PersadoPRgloo
Likelihood to Recommend
Persado
Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
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PRgloo
We highly recommend PRgloo to all kinds of teams that require SEO results in a short amount of time, as many of the application-oriented features such as data filtering serve to streamline the work as much as possible. PRgloo is ideal for working in conjunction with online data Analytics management services, integrating with platforms such as Google Analytics.
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Pros
Persado
  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
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PRgloo
  • PRgloo is a software optimized for the development of correct multimedia communication in groups, which is constantly maintained by highlighting its analysis mechanics at a visual level, which helps not only with error correction processes but also in the improvement of the team's organization facilities.
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Cons
Persado
  • Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
  • When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
  • Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
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PRgloo
  • The templates for working with newsletters are very poor and problematic at a technical level, leaving behind things like the application of attributes that help to filter them properly, and therefore making it difficult to see those of some operations in areas that require quick attention, especially when performing analysis manually.
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Alternatives Considered
Persado
Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
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PRgloo
No answers on this topic
Return on Investment
Persado
  • Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
  • Open rate improvement of 11% between control subjects and Persado subjects.
  • Click rate improvement of 27% between control subjects and Persado subjects.
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PRgloo
  • We recommend PRgloo to quickly achieve a guaranteed increase in profits, usually shortly after starting to implement the use of the service, because through it is not only easier to carry out time-saving analysis, but also to obtain more possibilities when interacting with audiences.
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ScreenShots

PRgloo Screenshots

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