Perasdo - A key to growth in our email marketing programhttps://www.trustradius.com/ab-testingPersadoUnspecified9.531012018-12-06T21:28:04.868Z
December 06, 2018
Perasdo - A key to growth in our email marketing program
Score 10 out of 101
Overall Satisfaction with Persado
Persado is used within our marketing department, specifically for email marketing. Every promotional email sent uses a subject line test from Persado. Each test includes a control subject line written by myself, which is the lowest performing subject line in more than 90% of our tests. Consistently, the subject lines generated by Persado outperform anything a human on our team could write, which leads to better open rates and more engagement with our promotions.
- Persado generates subject lines that outperform what the humans on our team can write more than 90% of the time.
- Persado's machine learning understands the emotional connection between our audience and the way they interact with our marketing. The machine learns what emotion gives us the best chance at an open for our two distinct product lines (hint: they are different emotions!).
- The reporting within Persado is highly visual, and allows me to analyze and draw conclusions from our data quickly and efficiently. Not only does the tool itself work well, the high quality reporting allows me to use it even better with every new experiment.
- Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
- When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
- Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
- Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
- Open rate improvement of 11% between control subjects and Persado subjects.
- Click rate improvement of 27% between control subjects and Persado subjects.
Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.