Plaid vs. TransUnion TruValidate

Plaid is extremely well suited to be your payment API if you're a start-up looking to scale your banking connections fast and securely. Their API is fully functional upon integration. Most end-users have encountered Plaid before so it's a trusted platform for many consumers so even if you're a new app, users feel comfortable connecting their bank through Plaid.

Incentivized

Neustar IP Intelligence is quick to deploy using their REST API, the data is automatically updated against one of the most robust datasets available on the market. It is well suited for developers trying to integrate with an out-of-the-box solution to lookup geolocation of website visitors in real time, and possibly build alerts or 2F-Authentication mechanisms based on suspicious activity.

Incentivized

• Plaid connects with 100s of US consumer banks.
• Plaid continuously updates its software to meet the requirements of individual banks.
• Plaid can get your company's payment processing up and running faster than traditional methods.

Incentivized

• Helps detect fraud if a user has signed in from California only, then attempts to login from another country are made.
• Increase sales conversions by understanding geolocation of website visitors
• If your datacenters are georedundant, allows engineers to see where majority of traffic is generated and load balance accordingly.

Incentivized

• Consumer feedback or troubleshooting typically comes back to us because Plaid doesn't have an easy way of re-routing support once a user encounters a problem.
• Update timelines could be clearer when they are working on updating a connection with a certain bank.
• The search functionality for the user to find their bank could be a little more robust.

Incentivized

• It's a bare box solution. Not feature rich.

Incentivized

Google has an open source version of this, but its updates are based on the user community. Since Neustar's IP Intelligence is a paid solution, the updates are regular, the interface is streamlined with a REST API, and there is a help desk you can consult for onboarding and questions if there are issues.

Incentivized

• Plaid got us up and running with most US-based and even some international banks with minimal engineering effort.

Incentivized

• Ability to build fraud detection from suspicious activities.
• Balance traffic across data centers.
• Rapid deployment, regular updates.

Incentivized