Neustar IP Intelligence - REST API for Geolocation
January 17, 2018
Neustar IP Intelligence - REST API for Geolocation
Score 9 out of 10
Vetted Review
Verified User
Software Version
Online Compliance
Overall Satisfaction with NeuStar IP Intelligence
Neustar has been a versatile company for several decades. They provide a variety of service which are both mandated (free to common carriers) and non-mandated (paid services) services. Their IP Intelligence service allows you to geolocate the physical location of website visitors based on the user's IP address. This tool can be leveraged to detect and prevent fraud.
- Helps detect fraud if a user has signed in from California only, then attempts to login from another country are made.
- Increase sales conversions by understanding geolocation of website visitors
- If your datacenters are georedundant, allows engineers to see where majority of traffic is generated and load balance accordingly.
- It's a bare box solution. Not feature rich.
- Ability to build fraud detection from suspicious activities.
- Balance traffic across data centers.
- Rapid deployment, regular updates.
Google has an open source version of this, but its updates are based on the user community. Since Neustar's IP Intelligence is a paid solution, the updates are regular, the interface is streamlined with a REST API, and there is a help desk you can consult for onboarding and questions if there are issues.