Neustar IP Intelligence - REST API for Geolocation
Pros
- Helps detect fraud if a user has signed in from California only, then attempts to login from another country are made.
- Increase sales conversions by understanding geolocation of website visitors
- If your datacenters are georedundant, allows engineers to see where majority of traffic is generated and load balance accordingly.
Cons
- It's a bare box solution. Not feature rich.
Return on Investment
- Ability to build fraud detection from suspicious activities.
- Balance traffic across data centers.
- Rapid deployment, regular updates.
Other Software Used
Google Analytics, elastic.io Integration Platform, Dropbox
