Planable vs. Signpost

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Planable	Score8.5 out of 10	N/A	Planable is a social media management tool built around content collaboration and approvals. It covers planning, creation, feedback, approval, scheduling, publishing, community management, analytics, competitor benchmarking, and social listening in one workspace. Drafts render as exact previews of the finished post, feedback is left on the content itself rather than in a separate thread, and approval requirements are set per workspace. Planable was founded in 2016 and is used…	$39 per month per workspace
Signpost	Score1.7 out of 10	N/A	Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.	N/A

Planable is priced per workspace, not per seat. Each workspace holds one brand or client, and every plan includes unlimited users: collaborators, reviewers, and clients can be added without increasing cost. Organizations scale by adding workspaces rather than licenses. Annual billing includes two months free on all plans and add-ons. Free trial 50 posts, with no time limit and no credit card required. The allowance is a total, not a monthly reset, so the trial ends when the 50th post is created rather than on a fixed date. X (Twitter) publishing is not available during the trial. The Analytics, Social Inbox, and Social Listening add-ons carry separate 30-day free trials on paid plans. Basic — $39 per workspace per month Entry plan for small teams with straightforward review needs. 60 posts per workspace per month 4 social pages per workspace Unlimited users 2 approval types: none and optional Feed and Calendar views 3 campaigns per workspace 10GB media storage 13 months of published post storage MCP connector included Optional approval means a post can be approved but does not have to be before it publishes. Teams that need publishing blocked until sign-off require Pro. Pro — $59 per workspace per month Most common plan for agencies and in-house teams running client or stakeholder approval. Everything in Basic, plus: 150 posts per workspace per month 10 social pages per workspace Required approval, in addition to none and optional — content cannot be scheduled or published until at least one approver signs off Grid view, in addition to Feed and Calendar 10 campaigns per workspace 50GB media storage Public API access Chat support Enterprise — custom pricing For organizations with formal review chains, multiple brands, or procurement and security requirements. Everything in Pro, plus: Unlimited posts Multi-level approvals: sequential stages with designated approvers at each one List view, in addition to Feed, Calendar, and Grid Unlimited campaigns 100GB media storage 24 months of published post storage SSO Dedicated account manager and priority support Payment by bank or wire transfer Add-Ons Add-ons are priced per workspace and available on any plan, including Basic. They are enabled per workspace rather than account-wide, so an agency can run Analytics on client workspaces that pay for reporting without buying it across the board. Analytics — $14 per workspace per month, or $140 per year. Cross-channel performance data, audience insights, custom reports, and Competitor Analytics. 30-day free trial. Social Inbox — $9 per workspace per month, or $90 per year. Comments and direct messages from connected channels in one inbox, with AI reply drafting. 30-day free trial. Social Listening — $99 per workspace per month, or $990 per year. Brand, competitor, and topic monitoring across eight sources with sentiment analysis and alerts. Includes 1 brand keyword, 3 topic keywords, and 3 competitor keywords per workspace. 30-day free trial. What drives cost Three variables determine spend: the number of workspaces, the monthly post volume per workspace, and which add-ons are enabled per workspace. Team size does not affect price on any plan. Planable also offers bundled discounts with SE Ranking for SEO and SE Visible for AI search visibility.

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Features

Planable

Signpost

Comparison of Publishing features of Planable and Signpost
Feature	Planable 10.0 1 Ratings 20% above category average	Signpost - Ratings
Content planning and scheduling	10.01 Ratings	00 Ratings
Content optimization	10.01 Ratings	00 Ratings
Workflow management	10.01 Ratings	00 Ratings

Comparison of Channel coverage/integration features of Planable and Signpost
Feature	Planable 10.0 1 Ratings 18% above category average	Signpost - Ratings
Twitter	10.01 Ratings	00 Ratings
Facebook	10.01 Ratings	00 Ratings
LinkedIn	10.01 Ratings	00 Ratings
Google+	10.01 Ratings	00 Ratings
Instagram	10.01 Ratings	00 Ratings
Pinterest	10.01 Ratings	00 Ratings

Comparison of Account management features of Planable and Signpost
Feature	Planable 10.0 1 Ratings 23% above category average	Signpost - Ratings
Mobile access	10.01 Ratings	00 Ratings

Best Alternatives
	Planable	Signpost
Small Businesses	Sendible Score7.2 out of 10	Google Business Profile Score8.4 out of 10
Medium-sized Companies	Emplifi Score8.9 out of 10	Google Business Profile Score8.4 out of 10
Enterprises	Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Planable	Signpost
Likelihood to Recommend	8.0 (1 ratings)	1.3 (2 ratings)
Usability	8.0 (1 ratings)	- (0 ratings)
Support Rating	1.0 (1 ratings)	- (0 ratings)

User Testimonials
	Planable	Signpost
Likelihood to Recommend	Planable It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it. Sorin Ciornei Founder Read full review	Signpost I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients. Mike Bellott General Manager Read full review
Pros	Planable Plan posts on multiple platforms at once Approval workflow Sorin Ciornei Founder Read full review	Signpost The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity. As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm. It helps me to have more organic views on the platform and more positive reviews on the newsletter. The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things. It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization. Incentivized Mallory Robinson Senior Director - Head of Business Transformation Read full review
Cons	Planable Add hashtags in the tool so you can save them for future use Sorin Ciornei Founder Read full review	Signpost Provide user a way to cancel their service. Get rid of the very aggressive sales staff. Refund money for unused moths. Do not be so shady! Mike Bellott General Manager Read full review
Usability	Planable It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do. Sorin Ciornei Founder Read full review	Signpost No answers on this topic
Support Rating	Planable Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1. Sorin Ciornei Founder Read full review	Signpost No answers on this topic
Alternatives Considered	Planable Cheaper, however, Kontentino does have the ability to save hashtags. Sorin Ciornei Founder Read full review	Signpost No answers on this topic
Return on Investment	Planable Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc. Sorin Ciornei Founder Read full review	Signpost The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter. They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem. This makes me more confident in using the platform more in depth. Incentivized Mallory Robinson Senior Director - Head of Business Transformation Read full review
ScreenShots	Planable Screenshots

Planable vs. Signpost

Planable

Signpost

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