PLANOLY vs. Publer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PLANOLY
Score 7.7 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month up to 1 user
Publer
Score 9.5 out of 10
N/A
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…
$5
per month per user
Pricing
PLANOLYPubler
Editions & Modules
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Professional
$5
per month per user
Business
$10
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
PLANOLYPubler
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount offered for annual billing.VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
More Pricing Information
Community Pulse
PLANOLYPubler
Considered Both Products
PLANOLY
Chose PLANOLY
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, …
Chose PLANOLY
Planoly was the most cost effective option for me and my clients and allowed us to use a grid view to see how our content would show up on the feed. Grid view was very important when choosing the software for us. It was also allowed us to schedule stories as well and some other …
Publer
Chose Publer
More user-friendly, less clunky, runs better, easier to view multiple accounts, and has API access.
Chose Publer
We have used Orlo before using Publer, and they are very similar products, but Publer is much more cost-effective in comparison. Publer can be just as easy to use as Orlo, and the look and feel work in a very similar way. If you are looking for a better cost-effective solution, …
Chose Publer
We previously used SocialBee and also evaluated Metricool. SocialBee could not edit video directly in the app and couldn't auto-generate captions. Its mobile app didn't support comment management or story link stickers. Metricool was simpler to navigate but felt rigid — it …
Chose Publer
Much more feature-rich and the best value for money.
Chose Publer
Publer has a better design and faster application. While it is not a neccessity, I like to use software, that looks and feels modern. Publer also have much better pricing for my concrete use case - we are two people managing 4 social media channels.
Chose Publer
I found Hootsuite and Buffer after searching about content management tools on the internet. They are great tools as well but in terms of pricing, Publer has got better plans. Pricing really matters for people with small to medium size businesses and I think Publer offers two …
Chose Publer
The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials.
Chose Publer
I've used other tools to try and schedule across social media platforms and although others may have had better pricing or better features, they rarely had both. Publer is the perfect balance of performance and pricing, where other platforms excel in one over the other.
Chose Publer
Very well. It comes very close to what hootsuite does but at a fraction of the price. Its pretty interesting tat Publer has not blown up yet. even some of the other ones outside of its circle its still good to use Publer over others. so give it a try
Chose Publer
Later does not have the required features compared to Publer. Although later was interesting and it was a good price, it ultimately failed to win because it does not offer tagging in automated posts. Publer allows you to tag in automated posts and batch scheduled posts, even …
Chose Publer
Publer actually uses ChatGPT as a friend, it's not a similar product. You can use ChatGPT inside Publer to increase the quality of the posts and the texts that you can use in the posts, and also the comments in the post, and also other things in the posts. It's great.
Chose Publer
To be honest, I chose Publer because it has a much more accessible pricing structure. AND I loved some of the additional features (like spintax) I couldn't get anywhere else. The others priced BY platform, or I just didn't like how little automation was actually apparent in …
Chose Publer
This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, …
Chose Publer
I dont know how the tool was called I used before , but the problem with that tool was, that I had to be online with my computer to post my scheduled postings. With Publer everything will be posted automatically
Chose Publer
The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
Chose Publer
Pound for pound and dollar for dollar, I chose Publer and am very happy with my choice thus far.
Chose Publer
Easier to use. Free account with limited but relevant functionality for those just starting out or if you want to try Publer first. One of the best value for money social media content management sites I could find.
Chose Publer
At the time of purchasing, Publer was the most cost effective compared to other options considered, and provided the combination of features I needed at the time.

Because of the simplicity of interface, and customer service I have not needed to look elsewhere at all.
Chose Publer
Publer was much easier to use than these other ones, and it didn't feel like they charged as much for incremental additional social accounts. In Publer, I especially liked the way their calendar for scheduling posts was displayed, and I found their bulk upload a lot easier to …
Chose Publer
Hands-down, way better fill in the gaps that we were experiencing with our previous software, so far been very pleased
Features
PLANOLYPubler
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
PLANOLY
10.0
Ratings
27% above category average
Publer
-
Ratings
Boolean keyword searches10.00 Ratings00 Ratings
Sentiment analysis10.00 Ratings00 Ratings
Broad channel coverage10.00 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
PLANOLY
10.0
Ratings
21% above category average
Publer
9.1
Ratings
11% above category average
Content planning and scheduling10.00 Ratings9.70 Ratings
Audience targeting10.00 Ratings00 Ratings
Content optimization10.00 Ratings8.80 Ratings
Workflow management10.00 Ratings8.80 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
PLANOLY
8.1
Ratings
0% below category average
Publer
8.4
Ratings
4% above category average
Automated routing and prioritization10.00 Ratings8.30 Ratings
Customer interaction histories7.10 Ratings00 Ratings
Bulk actions7.10 Ratings8.50 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
PLANOLY
8.0
Ratings
4% above category average
Publer
-
Ratings
Lead generation7.00 Ratings00 Ratings
Content marketing7.10 Ratings00 Ratings
Paid media management10.00 Ratings00 Ratings
Campaigns and promotions8.10 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
PLANOLY
10.0
Ratings
18% above category average
Publer
9.4
Ratings
12% above category average
Twitter10.00 Ratings9.20 Ratings
Facebook10.00 Ratings9.30 Ratings
LinkedIn10.00 Ratings9.50 Ratings
Instagram10.00 Ratings9.40 Ratings
Pinterest10.00 Ratings9.60 Ratings
Google+00 Ratings9.60 Ratings
YouTube00 Ratings9.50 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
PLANOLY
8.1
Ratings
5% above category average
Publer
8.1
Ratings
5% above category average
Campaign success analytics8.10 Ratings8.30 Ratings
Real-time tracking8.10 Ratings00 Ratings
Competitor analysis00 Ratings7.90 Ratings
Account management
Comparison of Account management features of Product A and Product B
PLANOLY
9.0
Ratings
13% above category average
Publer
9.1
Ratings
14% above category average
Role-based user permissions & privileges10.00 Ratings9.00 Ratings
Mobile access8.10 Ratings9.10 Ratings
Best Alternatives
PLANOLYPubler
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PLANOLYPubler
Likelihood to Recommend
8.1
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
9.2
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
10.0
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
PLANOLYPubler
Likelihood to Recommend
The visual grid feature is my favourite feature of PLANOLY as it allows me to see how my content will look before I post it. I haven`t found this feature with other social media planners
Read full review
Publer is a great choice for in-house teams managing multiple sister brands because it combines all networks—Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profiles, YouTube, and Pinterest—into a single drag-and-drop calendar, removing the hassle of separate dashboards and spreadsheets. The platform’s AI-generated captions, evergreen “recycle” rules, and simple approval process keep our content running smoothly and on brand, while built-in analytics offer enough insight to optimise timing and formats without needing enterprise-level features. We haven’t faced any major restrictions; when an API change caused a hiccup, Publer’s support team fixed it within a day. Agencies that require in-depth white-label reporting or detailed short-form video metrics might need additional tools, but for a small or medium-sized enterprise seeking seamless scheduling, quick optimisation, and responsive support, Publer hits the mark.
Read full review
Pros
  • Grid view
  • AI Caption generator
  • Auto post feature
Read full review
  • I love the CALENDAR view, I think it looks really clean
  • I like how it changes the aspect ratios of the photos between social platforms for me
  • I love how I can simply log in with Google, that is a small detail but it helps
  • I love how I can "preview" to make sure I got everything right
  • I love lamp...
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Cons
  • overall not very many points I would add for improvement
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  • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
  • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
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Likelihood to Renew
No answers on this topic
I love the tool, is simple and useful
Read full review
Usability
PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
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Publer is overall pretty easy to use. You can schedule posts very easily, and we have found that new users can pick this up very easily. It could have an improved dashboard and UI that shows the different sections more clearly, but it has still been easy to use overall.
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Performance
No answers on this topic
The pages do load very quick but in the the iPad form
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Support Rating
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
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Every time I have contacted Publer, I get answers right away
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Alternatives Considered
Planoly was the most cost effective option for me and my clients and allowed us to use a grid view to see how our content would show up on the feed. Grid view was very important when choosing the software for us. It was also allowed us to schedule stories as well and some other softwares did not.
Read full review
The reason I chose Publer above Buffer and Later Social is the integration of Google Maps business. Either there was no integration with it, or it was much more expensive to have it. Now I have 10 social media accounts connected and I'm more active than ever on our socials.
Read full review
Scalability
No answers on this topic
I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
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Return on Investment
  • It allowed us to engage with potential customers for clients in an easy way
  • Our follower count went up by a steady 100 followers per week
  • Our numbers for viewers on videos and IG Lives doubled
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  • Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
  • Peace of mind knowing I can more easily stay consistent with my posting
  • More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
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ScreenShots