Since 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge is a reference management system. Each component addresses a specific program pain point such as recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.
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SaaSquatch
Score 8.6 out of 10
Small Businesses (1-50 employees)
SaaSquatch is a Marketing Rewards Platform that powers reward programs at every stage of the customer journey through Acquisition, Referral, Retention and Loyalty. Presented as ideal for companies with 10,000+ customers, Unicorns, and Fortune 500 companies, SaaSquatch enables companies to grow their user base through referrals, increase customer lifetime value, and improve customer retention & loyalty. Their success team and platform provide users with a growing library of…
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SaaSquatch
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Community Pulse
ReferenceEdge
SaaSquatch
Considered Both Products
ReferenceEdge
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Anonymous
Chose ReferenceEdge
We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a …
SaaSquatch stands unique with a few key points for us to select. It gives long-term benefits and results. We have selected this tool as it provides the major concern which our organisation had and that is being taken care of. SaaSquatch has helped in achieving the company …
SaaSquatch is one of the most popular tools when it comes to rewards. If you are using CRMs like HubSpot, Salesforce, and Marketo, it easily gets integrated with these tools and gathers together all the essential pieces of reward campaigns. Other things that make it interesting …
Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.
This scenario is true, especially for SAAS industries. Often times we focus on giving rewards and incentives to either employees or customers. But, we forget one another important segment of people i.e. the vendors/channel partners. Running channel incentive programs is a great way to increase sales of your software. Linking gift cards with X% of sales is a great way to keep partners motivated to sell your product more than your competitor's.
Simplifies and streamlines complex matrixed customer information
Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
Cross-company adoption and visibility through native Salesforce integration
Load balancing and protection from over-use/ burnout - critical.
We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.
SaaSquatch stands unique with a few key points for us to select. It gives long-term benefits and results. We have selected this tool as it provides the major concern which our organisation had and that is being taken care of. SaaSquatch has helped in achieving the company targets on a large scale.
