Postal vs. Postalytics

If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.

Incentivized

Postalytics is well-suited for businesses aiming to execute targeted direct mail campaigns and track their performance. It works best for creating personalized mailers, integrating with digital marketing efforts, and managing mailing lists. However, it's less suited for users seeking Every Door Direct Mail or spamming marketing materials.

• Integrates with sales engagement, marketing automation, and CRM platforms
• Provides tracking and reporting on spending and channel effectiveness
• Offers an extensive marketplace of various items for any budget
• Comes with unlimited seats and sends

• Direct Mail Marketing
• Direct Mail Automation
• Marketing Tech Integrations
• Triggering Targeted Letters and Postcards in Bulk
• Quick delivery and tracking
• Marketing insights
• QR Codes and pURLs for Personalized Campaigns

• Navigation -Took time to find custom hyper links.
• Finding items - Can be hard to find where items are on platform.
• Layout could be better.

Incentivized

• Nobody's perfect, but Postalytics has been a trusted and good choice for us. We don't have a shortcoming to report for now.
• No EDDM

We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.

Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.

Incentivized

Postalytics is a direct mail powerhouse, while Sendoso is better for corporate gifting and using it to send physical items to reward employees.

• Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
• easier to reach out to potential clients

Incentivized

• Strongest ROI among all marketing channels - over 213% last year
• Better connection with existing customers and leads