Sendoso
Adoption: we struggled with sales adoption. They never fully bought into Sendoso campaigns. With Alyce, all sales reps are using the tool and there's accountability by each team member. They love using the tool because it's so easy.

Reporting: we never had a true picture of how gifting campaigns were driving revenue against what we'd spent. Our MOPs team had to manually pull and report on ROI from gifting. With Alyce, it's automated.

Overall ease-of-use: Sendoso was easy to use as a marketer, but we hated building our own landing pages in Marketo (I'm not a fan of Marketo pages). The Alyce LPs are cookie cutter, but clean, you can personalize the message, gift and the sender's profile picture and contact information are viewable. The sales team leads love creating their own campaigns, create friendly competitions between teams and get creative with the campaigns (we never saw them using Sendoso like this).

Reachdesk
Personalization: Reachdesk's personalization is better. You can send any gift (whiskey bottle, pickleball set, you name it) with sketched personalization in a one-off setting vs. ordering in bulk. Alyce is not quite as efficient in one-off personalizations. You still need to go through a curator.

Automation: both Reachdesk and Alyce are comparable in SF, Marketo, HubSpot integrations, but Reachdesk doesn't integrate with 6sense the way Alyce does. Right now we're able to gift to ICPs at accounts that are in-market in decision or purchase stage (showing real intent). This means we experience less people taking the gift for a demo and running and gifting to those that are more likey to buy.