Sendoso

We've seen great ROI with corporate gifting using Sendoso and it's definitely a staple in our strategy. On the marketing side, we've been able to increase engagement and demos significantly and we're planning on increasing the number of sends we do next year. The platform does lack some capabilities that allow you to see your touches as a whole. For example, to see what inventoried items are included in touch, you have to click through and go through the entire process that you did to create the touch (instead of being able to see it as a list view). Nonetheless, the pros outweigh the cons and Sendoso has been a great investment for our company.

Sendoso is really well suited for custom swag bundles, international gift card sending, and US/EMEA-based physical sending. They are currently working to increase international physical gift options, which is great -- because it is lacking in some regions.

Sendoso was well suited to quickly send new customer welcome gifts, thank you gifts, and gift cards. However, be wary that a gift card is considered redeemed if the customer clicks on the email even if they don't use it. You could lose a lot of money purchasing and sending gift cards no one uses.

I'm a huge proponent for using Sendoso in my organization. I have had a lot of success with sending coffees, lunches, and Amazon cards to people.

Very good for those that are trying to market themselves to specific segments. Good for community outreach in getting feedback or responses. Not ideal for mass email blasting or “casting a wide net”. Not appropriate for internal company use ie sending gifts from one associate to another. Not to be given to those who do not have the responsibility of speaking to clients or prospects on a daily basis.

Good examples to use Sendoso

• Promotions are a great reason to get in front of your prospect to congratulate them, without asking for anything in return (i.e. meeting). Helping you stand out among other sellers because there's genuine intent behind the email/Sendoso.
• If someone just got back from PTO, you could send something like. "I saw you were on PTO for the last couple of days - hope you enjoyed your time off. I know when I go on vacation, I empty out my fridge. In case you do the same, let's ensure you aren't working your day away hungry. So, lunch is on me today!" You need to get crafty with your Sendosos if you want to see results (i.e. engagement).

Sendoso is well suited as part of a Direct Mail tactic in support of targeted ABM plays

Not so well suited to pipeline progression with the SFDC integration. As part of a broader organization it is challenging to bring consistency to the way this is used by sales. This is where a best practice guide or similar would be well received.

Sendoso would be great for companies that have high-level and extended sales cycles for their products. This allows you to continue to show interest and encouragement to close the deal throughout the lifecycle. It also helps with customer retention and experience for clients that are bringing in annual recurring revenue. I think Sendoso would be less efficient for teams of less than 50 people with a client base of 100 or less (depending on the level of the client). Ultimately, I don't think you would be able to get your return on investment not because of what Sendoso can or can't do, but because of the base starting price that may eat into the gains from sending gifts you might not get back.

Sendoso is well suited for anniversaries, milestones, and moving prospects through the sales cycle (ex: sending teams lunch during demos). I also like to send Sendoso for any inbounds that may come in, especially if they've been engaging with multiple content, attending webinars, and watching video demos. I don't use Sendoso as much for outbound prospecting.

I love how quick and easy the product is to use.

It is well suited for those that need to send a package for someone and want it to be packed well with a hand-written card.

This platform makes gift giving SO simple and easy to do. I love the way you can track prospects and if they have used the gift or not, the speed at which gifts can be sent, and the ability to send a quick gift card or send something unique. I have definitely pushed prospects over the edge to meet/move a meeting forward with this platform!

I love when my prospects use or gift what I have sent them. I love when they tell me thank you, that is was not necessary, but well received.

There is nothing wrong with the process - only wish everyone used what I sent them.

Sendoso is best suited to congratulate prospects on awards, achievements, and life milestones. There aren't many scenarios where a gift is inappropriate. A work-from-home lifestyle makes gifting easy and creates a sensitive way of connecting with prospects from a cup of coffee, to an office/house plant.

It is well suited for those in sales who are trying to get face time with prospective customers or for those who want to thank individuals for meeting. It's a great touch that goes a long way whether it is a gift card or a physical gift. Sometimes it's not appropriate when you send a gift to someones front door and they take it the wrong way- typically I will send them an email to be on the look out.

It's better suited for very personalized sends. It is not ideal for mass sends.

It’s a great lever to pull in sales. Gifting should be a part of any sales team playbook & Sendoso fits the bill with the options, reliability, and surprise & delight factor.

Never not appropiate, you just need to know when its not necessary and wihch personalities generally don't appreciate being sent gifts like this from someone with "sales" in their job title.

For the purpose of when it is well suited: Beyond generic prospecting, it helps reignite old conversations and threads to bring them back to life, helping gift give to people in various countries and show you know a little bit about their culture (I.e. Canadians love Tim Hortons, and take pride that Lululemon is HQ'ed in Canada). It's great for offering the donation part of it to those who would prefer to donate to a charity. This is also good if there is a national event going on that is putting a rather "grim" outlook on the corporate world. Mentioning the recent tornado, hurricane, Breast cancer awareness month, etc... It's a great way to keep the sales pipeline growing and gears moving while being conscious and attentive to larger picture things going on in society without seeming ignorant or oblivious.

Sendoso provides incentive to prospects for showing up to meetings, as well as, resisting conversations. I cannot tell you how much Sendoso has improved our no-show rate and increased our reschedules. We also use Sendoso for marketing campaigns, and the platform simplifies the process. The interface is pretty user friendly.

Sendoso is well suited for B2B organizations that are looking to build increased rapport and book more meetings with key buyers. Sendoso is well suited for reaching prospects who are working from home or in the office. Sendoso may not be as appropriate for companies with a wide global prospect base where the majority of people are not located in the US/Canada.

I have found value in using Sendoso for eGift cards. Whether it is sending an Uber gift card to a guest to get to/from an event or my SDRs leveraging coffee gift cards to encourage meeting attendance -there have been definite benefits. My AEs aren't typically leveraging Sendoso on their own; however, they do see the benefit of sending customer appreciation gifts with help from marketing.

Literally, anyone using Influitive should use Sendoso- it makes gift card gifting (especially) a breeze.

Well-suited for giving salespeople autonomy over sending gifts to prospects, and a good tool to have in our toolbelt to increase the number of meetings we are booking in a low-lift way. Sendoso is becoming a well-used tactic for our marketing campaigns.

We find more value with Sendoso using it in a more automated approach on the marketing side of the house. It can be very successful with sales team members and more ABM-style personalized gifting, but we have trouble encouraging them to continually use it. For this reason, we tend to automate gifting more around, webinar registrations, meeting reminders, and the like. We do this through the Marketo eGift URL integration as well as their Marketo Webhook.

The support team is very resposnive, so I give them an 8. I deduct a couple of points because usually they cannot help with warehouse problems. They are helpful with most of the time. I like that I can chat with them directly or email support.

Great for generating business and bringing prospects to the meeting. The trouble I'm having with the google chrome plug-in is that when I try to send the gift card to the prospect, there isn't a send button to press. So it's difficult to use that feature when sending a Sendoso.