productboard vs. StoriesOnBoard

The best feature of productboard is organized features, it has a very simple structure and can be read and understood by anyone. If your roadmap is very dynamic and the executive team needs to be on top of it, productboard is the best application out there. But if you have a small product and features do not change very often, then maybe you can look at other alternatives since productboard is expensive.

Incentivized

As mentioned earlier, we also use StoriesOnBoard to create other processes (customer and employee journey). We use the swim lanes to differentiate between measures, tools and processes and working with them is very easy and understandable for this purpose.

Less easy is the use of context, i.e. when one part of a story map depends on another story map. This cannot be avoided (at least for us) to avoid creating redundancy (and the risk of creating different stages). At appropriate places, we refer to the other map in the title.

• Flexibility to define different types of views.
• Great UX and UI.
• It's integrated with top project management tools as well as zaps for more customized processes.

Incentivized

• User role management
• Jira integration
• Keyboard shortcuts
• Filtering by personas

• Far too expensive per seat
• No way to track/manage projects
• No way to abstract sets of features into larger buckets for high-level presentations

Incentivized

• Switching the view to a vertical mode (easier to scroll).
• Better availability of information on user story mapping.
• Possibility to link to activities and steps from other maps (Context).

StoriesOnBoard works really well; all features are well thought through. It could look a bit fresher, although the new updated dashboard is already much better than it was.

Easy to contact right through their Intercom app and incredibly fast to respond.

Incentivized

Productboard has a modern interface with a great user experience that will help you get onboard really fast especially if you are looking for one place to handle customer insights that are coming from different places and be able to score and report under value vs effort frameworks, and build roadmap views for different stakeholders for the company.

Incentivized

The only other competitor we looked at was cardboardit.com. Both had solid functionality, but StoriesOnBoard was more user-friendly and quick to learn and use in our opinion.

• ProductBoard is expensive, per user/month so ROI is not that great
• It is very useful the organization to view the roadmap
• It is mainly useful if someone dedicated (depending on the size of the product) is keeping it updated.

Incentivized

• StoriesOnBoard (and story mapping in general) creates a low-cost visual method of aligning on high-level business and technical requirements early in a project and provides an ongoing reference as the project progresses. Having this alignment is critical for the later stages of the project.