PromoRepublic vs. Shorthand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PromoRepublic
Score 7.5 out of 10
Small Businesses (1-50 employees)
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results. According to the vendor, key capabilities include: AI-driven scheduling to the main social media networks Library with 100,000 posts…
$9
monthly
Shorthand
Score 8.0 out of 10
N/A
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.N/A
Pricing
PromoRepublicShorthand
Editions & Modules
Solo
$9
monthly
Standard
$49
monthly
Professional
$99
monthly
Business
$599
monthly
Enterprise
Custom
monthly
No answers on this topic
Offerings
Pricing Offerings
PromoRepublicShorthand
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PromoRepublicShorthand
Features
PromoRepublicShorthand
Content Creation
Comparison of Content Creation features of Product A and Product B
PromoRepublic
-
Ratings
Shorthand
9.0
1 Ratings
13% above category average
Content collaboration00 Ratings9.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
PromoRepublic
-
Ratings
Shorthand
6.8
1 Ratings
15% below category average
Content hub00 Ratings9.01 Ratings
Embedded CTAs00 Ratings7.01 Ratings
Content distribution00 Ratings6.01 Ratings
Content promotion00 Ratings5.01 Ratings
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PromoRepublicShorthand
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All AlternativesView all alternativesView all alternatives
User Ratings
PromoRepublicShorthand
Likelihood to Recommend
7.5
(9 ratings)
8.0
(1 ratings)
Usability
8.0
(2 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
PromoRepublicShorthand
Likelihood to Recommend
PromoRepublic
In terms of well suited for our business, it saves a good amount of time focusing on other tasks instead of sitting on one task alone for a long time. For less appropriate scenarios, if a keyword search would give the best result, that would help to even save more time. But great and good going.
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Shorthand
Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery
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Pros
PromoRepublic
  • Calendar overview for all platforms per client is great.
  • Image creation tool is fairly robust.
  • Analytics dashboard is excellent and easy for clients to understand.
  • Support is super quick.
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Shorthand
  • Enabling visual storytelling with multiple pictures
  • Embedding rich media within a story, including video
  • Engaging readers for longer than average dwell times
  • Making it easy to create striking article design without coding experience
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Cons
PromoRepublic
  • I wish there was a way to bulk upload posts.
  • There are some ways that they could save time by removing unnecessary pop-ups.
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Shorthand
  • Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
  • Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
  • Adding additional section templates could speed up design
  • More flexibility in caption placement would be helpful
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Usability
PromoRepublic
The user interface is very straight forward and easy to use. They also make it incredibly simple edit premade post ideas as well as create your own. You can connect all of the basic social media platforms which makes it great for individuals looking to streamline their scheduling process to get more content out
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Shorthand
No answers on this topic
Reliability and Availability
PromoRepublic
No answers on this topic
Shorthand
I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.
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Performance
PromoRepublic
No answers on this topic
Shorthand
Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.
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Alternatives Considered
PromoRepublic
Ultimately I selected PR because I was able to get it for a one-time cost rather than a subscription, but now that I'm used to it I couldn't imagine life without it. I've only used the free versions of the other platforms, so my experience with PR is obviously superior. However, there is absolutely nothing about PR that would make me consider switching to an alternative.
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Shorthand
No answers on this topic
Scalability
PromoRepublic
No answers on this topic
Shorthand
As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.
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Return on Investment
PromoRepublic
  • Consistency is key and having PromoRepublic has helped fill in the gaps when I don't have original content ready. The consistency has helped increase our engagement.
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Shorthand
  • Helped us create one of our top 10 most-read and most-shared stories in the last year
  • Enabled us to elevate key pieces of content, boosting dwell time on our site
  • But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
  • Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication
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ScreenShots

PromoRepublic Screenshots

Screenshot of Content planning & social media calendarScreenshot of Graphics editor to edit ready-made templates or create your ownScreenshot of Ads and retargeting automation for Facebook & InstagramScreenshot of Social Media CalendarScreenshot of Content OrganizerScreenshot of Work Coordinator

Shorthand Screenshots

Screenshot of Easily add sections and adjust styling.