Pulsar CORE vs. SAS 360 Plan

I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.

Incentivized

• Track engagements over time
• Easy to use interface
• Modern and updated display

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Unfortunately, when exporting data it is often hard to read in an easy format.
• I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.

Incentivized

I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.

Incentivized

I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.

Incentivized

• Input into our algorithm for brand strength and stature
• Quick engagement tracking

Incentivized