Pulsar CORE vs. VinTank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pulsar CORE
Score 10.0 out of 10
N/A
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE: Owned channels analytics to measure your content performance and audience growth. FLOW: Social customer relationship management and social media publishing. TEAM: Analyse your internal social networks…
$1,200
150,000 mentions
VinTank
Score 10.0 out of 10
N/A
VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.
$45
per month
Pricing
Pulsar COREVinTank
Editions & Modules
TRAC (starter package)
$1,200
150,000 mentions
No answers on this topic
Offerings
Pricing Offerings
Pulsar COREVinTank
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPrices listed are on a 'starting from' basis. All TRAC packages have unlimited user log-ins, unlimited search queries and are charged on the amount of mentions pulled in. Bespoke packages are available.
More Pricing Information
Best Alternatives
Pulsar COREVinTank
Small Businesses
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Score 9.4 out of 10
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User Ratings
Pulsar COREVinTank
Likelihood to Recommend
7.0
(1 ratings)
10.0
(1 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Pulsar COREVinTank
Likelihood to Recommend
Pulsar
I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
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VinTank
VinTank is a tool for many facets of the wine and restaurant industry. Depending on the scale of your business, this tool can be managed and dispersed by an enterprise manager or solely owned by a social media/community manager. The ability to add multiple users and assign responses allows efficiency and proper knowledge to address specific issues brought by our social customers
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Pros
Pulsar
  • Track engagements over time
  • Easy to use interface
  • Modern and updated display
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VinTank
  • Geolocation Targeting - Discovers potential customers near your business using geolocation technologies
  • Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates
  • Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand
  • Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence
  • Specialized Social Index - Relevant to your competition and industry
  • Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time
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Cons
Pulsar
  • Unfortunately, when exporting data it is often hard to read in an easy format.
  • I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
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VinTank
  • Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself.
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Likelihood to Renew
Pulsar
No answers on this topic
VinTank
Given the value of the tools presented, VinTank is a no-brainer. Being able to monitor social mentions of brands, segment customers on various interaction levels, enhance consumer response and experience, all while discovering new and influential customers make VinTank a must have software product for wineries and restaurants. Context of our social mentions have become extremely powerful and VinTank has delivered the tools to use this data to its full potential to deliver true ROI
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Usability
Pulsar
Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
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VinTank
No answers on this topic
Support Rating
Pulsar
I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
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VinTank
No answers on this topic
Alternatives Considered
Pulsar
I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
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VinTank
No answers on this topic
Return on Investment
Pulsar
  • Input into our algorithm for brand strength and stature
  • Quick engagement tracking
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VinTank
  • Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence.
  • Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products.
  • Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog.
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ScreenShots

Pulsar CORE Screenshots

Screenshot of The activity dashboard gives you a thorough snapshot of all the key numbers in your datasetScreenshot of Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city, country and GPS coordinatesScreenshot of The Network map visualizes the engagement patterns within your audience and identifies the most influential usersScreenshot of Slice and dice the data with contextual, behavioural and content filtersScreenshot of See the bigger picture. Pulsar CORE gives you integrated brand-level metrics across all owned channels, so you can measure the total reach and engagement you're getting.