Q Research Software vs. smartocto

We use Q for quantitative data. If you know what you are doing it can still take a bit of time to manipulate your data into the most suitable format for the software to help you. But it is time well spent because once it's set up, Q makes the analysis a breeze. We use it for producing data tables, word clouds, significance testing, audience segmentation and coding of open-responses.

Incentivized

Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

• Produces really easy to view tables
• Automatically applies significance testing to data, helping the user spot trends
• Create and insert your own variables and filters to help manipulate the data

Incentivized

• Provides detailed stats on overall blog performance
• Shows which blog topics resonate with readers
• Measures individual blogs against key performance metrics

• The pricing model is a little restrictive for smaller teams that only really need one license but have to buy a 2nd to help out modest users/users learning the ropes.
• Learning the basics can take quite a bit of time but they offer plenty of free resources that help you through it step-by-step
• Too be honest, I don't have too many complaints

Incentivized

• It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.

smartocto is a very user-friendly tool, with a smart & clean interface.

We still use Excel in order to use Q, but all the analysis happens in Q. No need to learn formulas or reformat spreadsheets. Q does all the heavy lifting.

Incentivized

smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.

• Time saving - not exaggerating when I say we can do at least 10x the amount of analysis than we could without it
• More thorough insights obtained from our data sets
• Makes data engaging to other stakeholders

Incentivized

• It had a positive ROI in terms of support they provide and custom based approach to all our media partners
• Readiness to find solutions to any type of question we might have