smartocto

smartocto

10 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
smartocto	Score 8.4 out of 10	N/A	Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…	N/A

Pricing

smartocto

Editions & Modules

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Offerings

Pricing Offerings
smartocto
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	smartocto
Considered Both Products	smartocto Heather Budrevičienė Editor in Chief Chose smartocto smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format. Helpful? Feda Kulenovic Data and Digital Transformation Manager Chose smartocto Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is … Helpful? Melle Drenthe Digital Content Manager Chose smartocto They are similar, but the way smartocto provides actionable data and suggestions for immediate improvement is miles beyond Helpful? Verified User Project Manager Chose smartocto It is more precise than GA. Helpful?

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User Ratings
	smartocto
Likelihood to Recommend	8.4 (8 ratings)

User Testimonials
	smartocto
Likelihood to Recommend	smartocto Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused. Feda Kulenovic Data and Digital Transformation Manager Read full review
Pros	smartocto Providing actionable data the moment that you need it Providing a clear and easy to use UX Very flexible when it comes to the configuration for your particular business Melle Drenthe Digital Content Manager Read full review
Cons	smartocto It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve. Stipe Grubišić Head of digital Read full review
Alternatives Considered	smartocto smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format. Heather Budrevičienė Editor in Chief Read full review
Return on Investment	smartocto It had a positive ROI in terms of support they provide and custom based approach to all our media partners Readiness to find solutions to any type of question we might have Feda Kulenovic Data and Digital Transformation Manager Read full review
ScreenShots	smartocto Screenshots