Editorial Analytics tool for a newsroom of any size
August 31, 2023

Editorial Analytics tool for a newsroom of any size

Feda Kulenovic | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with smartocto

We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work. Secondly, regional smartocto staff has been more than helpful because they are familiar with the needs of local media partners, and they are also fluent in at least one of the major regional languages. We chose this product because it fulfills the needs of different size newsrooms ranging from small to large.
  • UI is simple and understandable.
  • Great personal and customized support
  • Data relevant for content production professionals
  • GDPR compliant
  • Technical support
  • CPI is sometimes harder to understand but once you do it is of great help for business strategy
  • Video content analysis could be improved but it is sufficient enough.
  • Number of visitors for article specific content
  • Quadrant
  • Topics
  • Reports that are easily customizable
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.

Do you think smartocto delivers good value for the price?

Yes

Are you happy with smartocto's feature set?

Yes

Did smartocto live up to sales and marketing promises?

Yes

Did implementation of smartocto go as expected?

Yes

Would you buy smartocto again?

Yes

Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

Evaluating smartocto and Competitors

  • Ease of Use
  • Other
Local support, GDPR compliance, pricing