smartocto is smart!
October 25, 2022
smartocto is smart!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with smartocto
We use quite a lot of solutions in our newsroom but smartocto is our main editorial analytics. What we’ve learned so far is that it has a huge benefit on bringing the data closer to the journalists and editors. At the same time, we use it to understand what engages our audience and which content drives subscriptions. We use it for reporting, for A/B testing of the headlines, Realtime dashboards but also the actionable tips which help us take action on what the data is telling us.
- Flawless implementation
- Excellent support
- Onboarding the newsroom to data driven decisions path
- It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
- Tentacles
- Insights
- Real time data
- We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.
Do you think smartocto delivers good value for the price?
Yes
Are you happy with smartocto's feature set?
Yes
Did smartocto live up to sales and marketing promises?
Yes
Did implementation of smartocto go as expected?
Yes
Would you buy smartocto again?
Yes