The Q4 Platform vs. Total Expert

This is one of two providers to go with if you are considering an investor relations website. We evaluated both of them and landed on Q4 Desktop due to their reputation of solid customer service. The additional CRM software is a nice to have as there are many other solutions you may have access to before you make that product your main go to.

Incentivized

It is well suited to mass marketing and as a database. Also well suited to parsing the database into sub categories. I also like its ability to schedule marketing at specific times and days. It is not as well suited for listing print material. Listing meaning grabbing from MLS listings.

Incentivized

• easy to use
• comprehensive database access
• good looking ux/ui

Incentivized

• Database
• Customer Service is pretty good
• Mass emailing

Incentivized

• speed of platform
• lacking mobile app
• pricing structure is fragmented

Incentivized

• To create co-branded material without having to have realtor opt-in first
• Home flyers are difficult to use. List reports is much easier

Incentivized

Q4 Desktop had the highest market share and good customer references.

Incentivized

Total Expert was chosen by management and for good reason. I didn't like Follow Up Boss because Total Expert was much more intuitive and also much more integrated with the other programs we use (Encompass, Rebel I Q, Sales Boomerang, etc). Its just a much better program overall than Follow Up Boss

Incentivized

• reduced engineering time for website maintenance (2 hours per release)
• reduced collaboration time with marketing team
• automatic press release postings

Incentivized

• Increased engagement with prospects
• Increased engagement with realtors
• Increased reach with realtors and clients

Incentivized