TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Quantcast DSP Platform

    Score8 out of 10
    N/ASupporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.N/A
    Pricing
    Quantcast DSP Platform
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Quantcast DSP Platform
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Quantcast DSP Platform
    Considered Both Products
    Quantcast
    Chose Quantcast DSP Platform
    I think both Google Analytics and Quantcast Measure are useful to have at the same time. You can see how some data differs, but both services give different kinds of data that can be useful for research and marketing purposes. The essential features of both services are free, …
    Incentivized
    Chose Quantcast DSP Platform
    Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Best Alternatives
    Quantcast DSP Platform
    Small Businesses
    Basis DSP
    Score9 out of 10
    Medium-sized Companies
    StackAdapt
    Score7.2 out of 10
    Enterprises
    Yahoo DSP
    Score8 out of 10
    All AlternativesView all alternatives
    User Ratings
    Quantcast DSP Platform
    Likelihood to Recommend
    8.0
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    User Testimonials
    Quantcast DSP Platform
    Likelihood to Recommend
    Quantcast
    If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
    Incentivized
    Read full review
    Pros
    Quantcast
    • Analyze volume of traffic
    • Show geographic distribution of traffic
    • Demographic information of website visitors
    Incentivized
    Read full review
    Cons
    Quantcast
    • Even more details
    • Some of the generalizations of data feel vague.
    Incentivized
    Read full review
    Support Rating
    Quantcast
    I haven't really worked with their support.
    Incentivized
    Read full review
    Alternatives Considered
    Quantcast
    Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
    Incentivized
    Read full review
    Return on Investment
    Quantcast
    • Ability to show web traffic over time
    • Ability to show if target audience is visiting the website
    • Helped inform content decisions to create better website experience for site visitors
    Incentivized
    Read full review
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