Item: Quantcast Measure
Rating: 6
Author: Jimmy Mack

Overall Satisfaction with Quantcast Measure

Use Cases and Deployment Scope

We used Quantcast as a basic website analytics tool. Using Quantcast, we were able to identify key website metrics that helped inform content decisions, search engine optimization strategies, and more. We were also able to track where geographic traffic was coming from to our website and identify demographics of website visitors.

Pros and Cons

Pros

Analyze volume of traffic
Show geographic distribution of traffic
Demographic information of website visitors

Cons

Better reporting for stakeholders and key business executives
Drill down into data a bit more
Keyword research

Return on Investment

Ability to show web traffic over time
Ability to show if target audience is visiting the website
Helped inform content decisions to create better website experience for site visitors

Alternatives Considered

Compete.com, SimilarWeb and Google Analytics

Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.

Other Software Used

Likelihood to Recommend

If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.

Comments

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Quantcast Measure - Good basic tool for beginning web analytics