Quantcast Measure - Good basic tool for beginning web analytics
January 24, 2018
Quantcast Measure - Good basic tool for beginning web analytics
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Quantcast Measure
We used Quantcast as a basic website analytics tool. Using Quantcast, we were able to identify key website metrics that helped inform content decisions, search engine optimization strategies, and more. We were also able to track where geographic traffic was coming from to our website and identify demographics of website visitors.
- Analyze volume of traffic
- Show geographic distribution of traffic
- Demographic information of website visitors
- Better reporting for stakeholders and key business executives
- Drill down into data a bit more
- Keyword research
- Ability to show web traffic over time
- Ability to show if target audience is visiting the website
- Helped inform content decisions to create better website experience for site visitors
- Compete.com, SimilarWeb and Google Analytics
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.