Quantcast Measure: A Must for Marketers
February 11, 2020
Quantcast Measure: A Must for Marketers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Quantcast Measure
The marketing team and I use Quantcast Measure to help us know who our core audience is and how we can use that when working with advertisers and potential advertisers regularly. It's a very useful tool for viewing analytics as well. You can also use it to keep an eye on your competitors and similar sites to gauge how your business is stacking up against others like you.
Pros
- Figuring out what gender and ages visit your site mostly.
- Figure out the shopping habits of your viewers (Good for selling to advertisers).
Cons
- Even more details
- Some of the generalizations of data feel vague.
- Only positive for us - It helps us get a better idea of who our audience is, which we use when talking to advertisers.
I think both Google Analytics and Quantcast Measure are useful to have at the same time. You can see how some data differs, but both services give different kinds of data that can be useful for research and marketing purposes. The essential features of both services are free, so there's minimal risk in trying out both tools.
Do you think Quantcast Measure delivers good value for the price?
Not sure
Are you happy with Quantcast Measure's feature set?
Yes
Did Quantcast Measure live up to sales and marketing promises?
Yes
Did implementation of Quantcast Measure go as expected?
Yes
Would you buy Quantcast Measure again?
Yes
Comments
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