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Quantcast Measure: A Must for Marketers
February 11, 2020

Quantcast Measure: A Must for Marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Quantcast Measure

The marketing team and I use Quantcast Measure to help us know who our core audience is and how we can use that when working with advertisers and potential advertisers regularly. It's a very useful tool for viewing analytics as well. You can also use it to keep an eye on your competitors and similar sites to gauge how your business is stacking up against others like you.
  • Figuring out what gender and ages visit your site mostly.
  • Figure out the shopping habits of your viewers (Good for selling to advertisers).
  • Even more details
  • Some of the generalizations of data feel vague.
  • Only positive for us - It helps us get a better idea of who our audience is, which we use when talking to advertisers.
I think both Google Analytics and Quantcast Measure are useful to have at the same time. You can see how some data differs, but both services give different kinds of data that can be useful for research and marketing purposes. The essential features of both services are free, so there's minimal risk in trying out both tools.
I haven't really worked with their support.

Do you think Quantcast Measure delivers good value for the price?

Not sure

Are you happy with Quantcast Measure's feature set?

Yes

Did Quantcast Measure live up to sales and marketing promises?

Yes

Did implementation of Quantcast Measure go as expected?

Yes

Would you buy Quantcast Measure again?

Yes

If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.