Quantcast Measure - Good basic tool for beginning web analytics
Pros
- Analyze volume of traffic
- Show geographic distribution of traffic
- Demographic information of website visitors
Cons
- Better reporting for stakeholders and key business executives
- Drill down into data a bit more
- Keyword research
Return on Investment
- Ability to show web traffic over time
- Ability to show if target audience is visiting the website
- Helped inform content decisions to create better website experience for site visitors
Alternatives Considered
Compete.com, SimilarWeb and Google Analytics
Other Software Used
SimilarWeb PRO, Google Analytics, Crazy Egg
