Quora for Business vs. Yahoo DSP

Quora for Business

2 Reviews and Ratings

Yahoo DSP

38 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Quora for Business	Score7 out of 10	N/A	Quora for Business (Quora Ads) provides advertising on Quora to reach people who are already looking for answers to questions that relate to a business or industry. Promoted Answers are organic answers on Quora that work as an ad. This long-form ad unit allows the user to own the conversation around a brand, product, service, or industry. Promoted Answers can be served by the entire Quora Ads targeting suite to reach new audiences within Quora.	N/A
Yahoo DSP	Score8 out of 10	N/A	Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.	N/A

Pricing

Quora for Business

Yahoo DSP

No answers on this topic

No answers on this topic

Pricing Offerings
Quora for Business	Yahoo DSP
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Best Alternatives
	Quora for Business	Yahoo DSP
Small Businesses	AdRoll Score3.7 out of 10	Basis DSP Score9 out of 10
Medium-sized Companies	Criteo Commerce Growth Score8 out of 10	StackAdapt Score7.2 out of 10
Enterprises	Criteo Commerce Growth Score8 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Quora for Business	Yahoo DSP
Likelihood to Recommend	- (0 ratings)	7.2 (10 ratings)

User Testimonials
	Quora for Business	Yahoo DSP
Likelihood to Recommend	Quora No answers on this topic	Yahoo! Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better. Incentivized Verified User Read full review
Pros	Quora No answers on this topic	Yahoo! Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools. Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know. Incentivized Nicholas J. Salvatore Supervisor, Programmatic Media Read full review
Cons	Quora No answers on this topic	Yahoo! Higher inventories for audience targeting Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains More dynamism to achieve better performance in campaigns Incentivized Christian Gesú De Andrade Trillo Analista de mídia Read full review
Alternatives Considered	Quora No answers on this topic	Yahoo! Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL. Incentivized Verified User Read full review
Return on Investment	Quora No answers on this topic	Yahoo! AdTech helps us determine where to steer our audience, and where to project our next campaign. AdTech helps us view data based on user likes, clicks, and analyze trends among our audience. What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary. Incentivized Verified User Read full review
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