TrustRadius

rasa.io vs. Right On Interactive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
rasa.io
Score 9.8 out of 10
N/A
rasa.io uses Artificial Intelligence to automate the creating, curating, and sending process of an email newsletter. The rasa.io AI hand-picks the most relevant articles so no two emails are the same, as that the rasa.io newsletter evolves to send curated content specific to each individual person's interests. With topical insights on what customers are actually interested in gathered from the AI, it can be used to inform an organization’s own content strategy.
$190
per month
Right On Interactive
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…
$500
up to 2 users, up to 10,000 contacts
Pricing
rasa.ioRight On Interactive
Editions & Modules
Plus
$190
per month per user
Pro
$490
per month per user
Outreach
$500
up to 2 users, up to 10,000 contacts
Engagement
$900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
up to 10 users, up to 10,000 contacts
Offerings
Pricing Offerings
rasa.ioRight On Interactive
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe prices listed are based on the Annual plans. There is a contact limit dependent on the plan selected, with the option to purchase additional contacts.All contracts are annual
More Pricing Information
Community Pulse
rasa.ioRight On Interactive
Top Pros
Top Cons
Features
rasa.ioRight On Interactive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
rasa.io
9.2
2 Ratings
12% above category average
Right On Interactive
7.0
1 Ratings
11% below category average
Dynamic content10.02 Ratings00 Ratings
Ability to test dynamic content8.02 Ratings00 Ratings
Email deliverability reporting9.62 Ratings7.01 Ratings
WYSIWYG email editor00 Ratings7.01 Ratings
Landing pages00 Ratings6.01 Ratings
Triggered drip sequences00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
rasa.io
8.0
1 Ratings
3% above category average
Right On Interactive
8.5
1 Ratings
13% above category average
Dashboards8.01 Ratings9.01 Ratings
Standard reports00 Ratings8.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
rasa.io
-
Ratings
Right On Interactive
8.5
1 Ratings
9% above category average
Lead scoring and grading00 Ratings8.01 Ratings
Automated sales alerts and tasks00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
rasa.io
-
Ratings
Right On Interactive
8.0
1 Ratings
6% above category average
Social profile integration00 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
rasa.io
-
Ratings
Right On Interactive
7.5
1 Ratings
1% below category average
Customizability00 Ratings7.01 Ratings
Integration with Salesforce.com00 Ratings8.01 Ratings
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rasa.ioRight On Interactive
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Score 10.0 out of 10
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Score 9.3 out of 10
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User Ratings
rasa.ioRight On Interactive
Likelihood to Recommend
9.6
(2 ratings)
7.0
(1 ratings)
User Testimonials
rasa.ioRight On Interactive
Likelihood to Recommend
rasa.io
For a small business wanting a way to send an affordable, weekly e-newsletter, rasa.io can't be beaten.
Richard Bueckert | TrustRadius Reviewer
Richard Bueckert
Marketing & Sales Implementation Strategist
Read full review
Right On Interactive
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen | TrustRadius Reviewer
Chris Theisen
Director of Digital Communication
Read full review
Pros
rasa.io
  • Automatically curates content for each news letter
  • Scrapes our weekly blog and adds the articles to the weekly newsletter
  • Automatically takes new contacts from our CRM and adds them to the distribution list
Richard Bueckert | TrustRadius Reviewer
Richard Bueckert
Marketing & Sales Implementation Strategist
Read full review
Right On Interactive
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen | TrustRadius Reviewer
Chris Theisen
Director of Digital Communication
Read full review
Cons
rasa.io
  • Cannot be edited easily from a tablet or mobile device. Desktop is needed
  • You have to be very precise when toggling articles or you'll hyperlink to another page
  • Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list
Richard Bueckert | TrustRadius Reviewer
Richard Bueckert
Marketing & Sales Implementation Strategist
Read full review
Right On Interactive
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen | TrustRadius Reviewer
Chris Theisen
Director of Digital Communication
Read full review
Return on Investment
rasa.io
  • We get comments weekly about how much recipients like the newsletter
  • There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter.
Richard Bueckert | TrustRadius Reviewer
Richard Bueckert
Marketing & Sales Implementation Strategist
Read full review
Right On Interactive
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen | TrustRadius Reviewer
Chris Theisen
Director of Digital Communication
Read full review
ScreenShots

rasa.io Screenshots

Screenshot of newsletter customization, that can be used to to fit branding using email templates.Screenshot of the interface to boost, select, and send articles to readers.Screenshot of rasa.io analytics.Screenshot of multiple newsletter management.

Right On Interactive Screenshots

Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index