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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    rasa.io

    Score9.8 out of 10
    N/Arasa.io uses Artificial Intelligence to automate the creating, curating, and sending process of an email newsletter. The rasa.io AI hand-picks the most relevant articles so no two emails are the same, as that the rasa.io newsletter evolves to send curated content specific to each individual person's interests. With topical insights on what customers are actually interested in gathered from the AI, it can be used to inform an organization’s own content strategy.

    $190

    per month

    WhatCounts

    Score4 out of 10
    N/AWhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
    Pricing
    rasa.ioWhatCounts
    Editions & Modules
    Plus
    $190
    per month per user
    Pro
    $490
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    rasa.ioWhatCounts
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe prices listed are based on the Annual plans. There is a contact limit dependent on the plan selected, with the option to purchase additional contacts.—
    More Pricing Information
    Features
    rasa.ioWhatCounts
    Email & Online Marketing
    Comparison of Email & Online Marketing features of rasa.io and WhatCounts
    Feature
    rasa.io
    9.2
    2 Ratings
    14% above category average
    WhatCounts
    9.8
    1 Ratings
    20% above category average
    Dynamic content10.02 Ratings00 Ratings
    Ability to test dynamic content8.02 Ratings00 Ratings
    Email deliverability reporting9.62 Ratings10.01 Ratings
    WYSIWYG email editor00 Ratings9.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    List management00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of rasa.io and WhatCounts
    Feature
    rasa.io
    8.0
    1 Ratings
    5% above category average
    WhatCounts
    10.0
    1 Ratings
    27% above category average
    Dashboards8.01 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
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    rasa.ioWhatCounts
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
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    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
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    User Ratings
    rasa.ioWhatCounts
    Likelihood to Recommend
    9.6
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    rasa.ioWhatCounts
    Likelihood to Recommend
    rasa.io
    For a small business wanting a way to send an affordable, weekly e-newsletter, rasa.io can't be beaten.
    Incentivized
    Read full review
    WhatCounts
    How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
    Incentivized
    Read full review
    Pros
    rasa.io
    • Automatically curates content for each news letter
    • Scrapes our weekly blog and adds the articles to the weekly newsletter
    • Automatically takes new contacts from our CRM and adds them to the distribution list
    Incentivized
    Read full review
    WhatCounts
    • We receive super customer service from a dedicated account representative.
    • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
    • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
    Incentivized
    Read full review
    Cons
    rasa.io
    • Cannot be edited easily from a tablet or mobile device. Desktop is needed
    • You have to be very precise when toggling articles or you'll hyperlink to another page
    • Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list
    Incentivized
    Read full review
    WhatCounts
    • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
    Incentivized
    Read full review
    Support Rating
    rasa.io
    No answers on this topic
    WhatCounts
    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Incentivized
    Read full review
    Alternatives Considered
    rasa.io
    No answers on this topic
    WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Read full review
    Return on Investment
    rasa.io
    • We get comments weekly about how much recipients like the newsletter
    • There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter.
    Incentivized
    Read full review
    WhatCounts
    • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
    Incentivized
    Read full review
    ScreenShots

    rasa.io Screenshots

    Screenshot of newsletter customization, that can be used to to fit branding using email templates.Screenshot of the interface to boost, select, and send articles to readers.Screenshot of rasa.io analytics.Screenshot of multiple newsletter management.