TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Referral Rock

    Score8 out of 10
    N/AReferral Rock is referral program software built to bring in referrals consistently. Every plan includes a dedicated advisor who helps businesses set up a program built on proven referral best practices and shaped around how they interact with customers day to day. The advisor recommends rewards, sets up the program and its messaging, and handles any integration, so it is built right before it goes live. From there it runs on its own: automatic invites and…

    $250

    per month

    TrueLoyal

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
    Pricing
    Referral RockTrueLoyal
    Editions & Modules
    Operator
    $250
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Referral RockTrueLoyal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$800 per subscriptionOptional
    Additional DetailsEnterprise plans available as well.—
    More Pricing Information
    Community Pulse
    Referral RockTrueLoyal
    Considered Both Products
    Referral Rock
    No answer on this topic
    Zinrelo
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    Referral RockTrueLoyal
    Small Businesses
    No answers on this topic
    Growave
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Referral RockTrueLoyal
    Likelihood to Recommend
    8.0
    (5 ratings)
    8.2
    (2 ratings)
    Usability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Referral RockTrueLoyal
    Likelihood to Recommend
    Referral Rock
    Referral Rock is very relevant in cases where you already use Salesforce or HubSpot and want to integrate/streamline your Referral Marketing process with your Sales Management process (which is where Salesforce and Hub Spot are mainstream). Referral Rock might be less relevant if you don’t use Salesforce or HubSpot, but in that case, the pricing is also much lower, and you still get great value for the cost.
    Incentivized
    Read full review
    Zinrelo
    Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
    Incentivized
    Read full review
    Pros
    Referral Rock
    • Onboarding support
    • Ease of use
    • The ability to automate referral payouts.
    Read full review
    Zinrelo
    • Customer service is fantastic.
    • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
    • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
    Incentivized
    Read full review
    Cons
    Referral Rock
    • Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
    • Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).
    Read full review
    Zinrelo
    • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
    • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
    • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
    Incentivized
    Read full review
    Usability
    Referral Rock
    Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.
    Read full review
    Zinrelo
    No answers on this topic
    Support Rating
    Referral Rock
    They are very responsive and prompt when we had questions come up. Support has been great.
    Read full review
    Zinrelo
    No answers on this topic
    Alternatives Considered
    Referral Rock
    Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.
    Incentivized
    Read full review
    Zinrelo
    We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
    Incentivized
    Read full review
    Return on Investment
    Referral Rock
    • Helped fulfill referral rewards.
    • Supported inbound and sales efforts.
    • Multiple programs used by multiple teams.
    Read full review
    Zinrelo
    • Increased customer retention.
    • Increased average order value.
    Incentivized
    Read full review
    ScreenShots

    Referral Rock Screenshots

    Screenshot of Sample Member SharingScreenshot of Full portal to share, view stats, offers, and track referralsScreenshot of Easy sharing over social media, messaging apps, or emailScreenshot of Register from your own custom domainScreenshot of DashboardScreenshot of Widget

    TrueLoyal Screenshots

    Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES