Revcontent vs. smartocto

It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.

Incentivized

Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

• Easy to get started and set up
• Low barrier for entry

Incentivized

• Provides detailed stats on overall blog performance
• Shows which blog topics resonate with readers
• Measures individual blogs against key performance metrics

• Customer support/account management it’s impossible to talk to a human.
• Improving the quality of traffic. It gets fraudulent traffic.
• Adding more targeting options
• Spends your money

Incentivized

• It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.

It’s easy enough to use.

Incentivized

smartocto is a very user-friendly tool, with a smart & clean interface.

100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.

Incentivized

They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.

Incentivized

smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.

• Best days were -25% roi
• Worst days were -77% roi

Incentivized

• It had a positive ROI in terms of support they provide and custom based approach to all our media partners
• Readiness to find solutions to any type of question we might have