Right On Interactive vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Right On Interactive
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…
$500
up to 2 users, up to 10,000 contacts
Thryv
Score 8.8 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Right On InteractiveThryv
Editions & Modules
Outreach
$500
up to 2 users, up to 10,000 contacts
Engagement
$900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
up to 10 users, up to 10,000 contacts
No answers on this topic
Offerings
Pricing Offerings
Right On InteractiveThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll contracts are annual
More Pricing Information
Features
Right On InteractiveThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Right On Interactive
7.0
1 Ratings
11% below category average
Thryv
9.2
8 Ratings
19% above category average
WYSIWYG email editor7.01 Ratings00 Ratings
Landing pages6.01 Ratings10.01 Ratings
Email deliverability reporting7.01 Ratings9.17 Ratings
Triggered drip sequences8.01 Ratings9.73 Ratings
Dynamic content00 Ratings8.97 Ratings
Ability to test dynamic content00 Ratings9.17 Ratings
Mobile optimization00 Ratings8.88 Ratings
List management00 Ratings8.96 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Right On Interactive
8.5
1 Ratings
9% above category average
Thryv
8.1
7 Ratings
11% above category average
Lead scoring and grading8.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings7.06 Ratings
Lead nurturing automation00 Ratings8.76 Ratings
Data quality management00 Ratings8.66 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Right On Interactive
8.0
1 Ratings
6% above category average
Thryv
6.7
8 Ratings
8% below category average
Social profile integration8.01 Ratings4.01 Ratings
Social sharing and campaigns00 Ratings9.48 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Right On Interactive
8.5
1 Ratings
13% above category average
Thryv
6.6
7 Ratings
9% below category average
Dashboards9.01 Ratings9.27 Ratings
Standard reports8.01 Ratings8.67 Ratings
Custom reports00 Ratings2.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Right On Interactive
7.5
1 Ratings
1% below category average
Thryv
8.3
6 Ratings
15% above category average
Customizability7.01 Ratings8.15 Ratings
Integration with Salesforce.com8.01 Ratings00 Ratings
API00 Ratings8.03 Ratings
Role-based workflow & approvals00 Ratings8.92 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Right On Interactive
-
Ratings
Thryv
9.0
5 Ratings
9% above category average
Calendaring00 Ratings9.05 Ratings
Event/webinar marketing00 Ratings9.04 Ratings
Best Alternatives
Right On InteractiveThryv
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Right On InteractiveThryv
Likelihood to Recommend
7.0
(1 ratings)
9.5
(8 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Right On InteractiveThryv
Likelihood to Recommend
Right On Interactive
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Right On Interactive
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Right On Interactive
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Usability
Right On Interactive
No answers on this topic
Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
Right On Interactive
No answers on this topic
Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Right On Interactive
No answers on this topic
Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
Right On Interactive
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Right On Interactive Screenshots

Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments