Right On Interactive vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Right On Interactive
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…
$500
up to 2 users, up to 10,000 contacts
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Right On InteractiveThryv
Editions & Modules
Outreach
$500
up to 2 users, up to 10,000 contacts
Engagement
$900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
up to 10 users, up to 10,000 contacts
No answers on this topic
Offerings
Pricing Offerings
Right On InteractiveThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll contracts are annual
More Pricing Information
Community Pulse
Right On InteractiveThryv
Considered Both Products
Right On Interactive

No answer on this topic

Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
Right On InteractiveThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Right On Interactive
7.0
Ratings
9% below category average
Thryv
9.2
Ratings
25% above category average
WYSIWYG email editor7.00 Ratings00 Ratings
Landing pages6.00 Ratings10.00 Ratings
Email deliverability reporting7.00 Ratings9.10 Ratings
Triggered drip sequences8.00 Ratings9.70 Ratings
Dynamic content00 Ratings8.90 Ratings
Ability to test dynamic content00 Ratings9.10 Ratings
Mobile optimization00 Ratings8.80 Ratings
List management00 Ratings8.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Right On Interactive
8.5
Ratings
9% above category average
Thryv
8.1
Ratings
23% above category average
Lead scoring and grading8.00 Ratings00 Ratings
Automated sales alerts and tasks9.00 Ratings7.10 Ratings
Lead nurturing automation00 Ratings8.70 Ratings
Data quality management00 Ratings8.60 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Right On Interactive
8.0
Ratings
8% above category average
Thryv
6.7
Ratings
2% above category average
Social profile integration8.00 Ratings4.00 Ratings
Social sharing and campaigns00 Ratings9.40 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Right On Interactive
8.5
Ratings
15% above category average
Thryv
6.6
Ratings
1% above category average
Dashboards9.00 Ratings9.10 Ratings
Standard reports8.00 Ratings8.60 Ratings
Custom reports00 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Right On Interactive
7.5
Ratings
1% above category average
Thryv
8.3
Ratings
44% above category average
Customizability7.00 Ratings8.10 Ratings
Integration with Salesforce.com8.00 Ratings00 Ratings
API00 Ratings7.90 Ratings
Role-based workflow & approvals00 Ratings8.90 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Right On Interactive
-
Ratings
Thryv
9.0
Ratings
19% above category average
Calendaring00 Ratings9.00 Ratings
Event/webinar marketing00 Ratings9.00 Ratings
Best Alternatives
Right On InteractiveThryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Right On InteractiveThryv
Likelihood to Recommend
7.0
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Right On InteractiveThryv
Likelihood to Recommend
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
No answers on this topic
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
No answers on this topic
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
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Return on Investment
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Right On Interactive Screenshots

Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments