SafeOpt vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SafeOpt
Score 8.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$0
Up to 5,000 Monthly Uniques
WebEngage
Score 7.5 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
SafeOptWebEngage
Editions & Modules
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
Up to 5,000 Monthly Uniques
No answers on this topic
Offerings
Pricing Offerings
SafeOptWebEngage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$500 per brandNo setup fee
Additional DetailsPricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Features
SafeOptWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SafeOpt
-
Ratings
WebEngage
7.4
6 Ratings
5% below category average
Dynamic content00 Ratings7.36 Ratings
Ability to test dynamic content00 Ratings7.76 Ratings
Mobile optimization00 Ratings6.35 Ratings
Email deliverability reporting00 Ratings7.16 Ratings
List management00 Ratings7.86 Ratings
Triggered drip sequences00 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SafeOpt
-
Ratings
WebEngage
6.1
5 Ratings
24% below category average
Lead nurturing automation00 Ratings6.65 Ratings
Automated sales alerts and tasks00 Ratings5.65 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
SafeOpt
-
Ratings
WebEngage
6.9
6 Ratings
10% below category average
Calendaring00 Ratings8.05 Ratings
Event/webinar marketing00 Ratings5.74 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SafeOpt
-
Ratings
WebEngage
7.2
6 Ratings
4% below category average
Dashboards00 Ratings7.56 Ratings
Standard reports00 Ratings7.56 Ratings
Custom reports00 Ratings6.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SafeOpt
-
Ratings
WebEngage
7.0
6 Ratings
8% below category average
API00 Ratings8.26 Ratings
Role-based workflow & approvals00 Ratings7.15 Ratings
Customizability00 Ratings6.85 Ratings
Integration with Salesforce.com00 Ratings6.15 Ratings
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User Ratings
SafeOptWebEngage
Likelihood to Recommend
8.0
(1 ratings)
7.3
(6 ratings)
User Testimonials
SafeOptWebEngage
Likelihood to Recommend
AddShoppers
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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WebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
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Pros
AddShoppers
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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WebEngage
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
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Cons
AddShoppers
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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WebEngage
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
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Alternatives Considered
AddShoppers
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
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Return on Investment
AddShoppers
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
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WebEngage
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
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ScreenShots

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)