SAP Predictive Analytics vs. smartocto

It's a great tool to merge actual data analysis (which Lumira doesn't do that well) with visualization (which Lumira does well) - so it can be seen as Lumira for data analysts. However, a lot of the 'predictive' side is hidden/black box which can be frustrating for those analysts, so you could argue it is too complex for casual users, but too 'black box' for analysts.

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Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

• It doesn't require you to have a Ph.D. to build models!
• You can use it to address a very large and wide dataset without worrying about sampling.
• Automation is in the product DNA. You can prepare your data, ingest it into the "Kernel", then get insights about what was found, decide to publish it and schedule scoring tasks or model refresh in the same product.

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• Provides detailed stats on overall blog performance
• Shows which blog topics resonate with readers
• Measures individual blogs against key performance metrics

• Working with this software is very simple and enjoyable for me as [an] IT consultant and expert, but it is a bit complicated for novice users.
• Some big data takes more time‌to load, which I think could be faster

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• It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.

the UI is a bit dated and available as a desktop tool mostly.

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smartocto is a very user-friendly tool, with a smart & clean interface.

The documentation provides an explanation about what features are available but not necessarily what's happening behind the scenes. On the other side, the "community" has grown since the acquisition and most questions are properly addressed by SAP folks. Since the "product maintenance" mode announcement was made, there wasn't much new content published except on the Smart Predict side (which is built by the SAP Predictive Analytics team)

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We have typically used Spotfire for data analysis but decided to move to SAP Business Objects due to its innate connection with SAP. I found Lumira to be good for visualizations but it is not meant for data analysis. Therefore, we have introduced Predictive Analytics to see if it can fill that gap. So far, it's been far less intuitive than Spotfire to get started, and as far as I am aware so far, it does not bring many additional capabilities. I do, however, like that it utilizes the Lumira look/feel and integrates very well.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.

• Proper forecasting increases our credibility with partners and customers
• Forecasting determines the amount of investment in each sector and reduces the cost of additional costs

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• It had a positive ROI in terms of support they provide and custom based approach to all our media partners
• Readiness to find solutions to any type of question we might have