SAS Enterprise Guide is a menu-driven, Windows GUI tool for SAS.
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TapClicks
Score8 out of 10
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TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…
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Pricing
SAS Enterprise Guide
TapClicks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAS Enterprise Guide
TapClicks
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
SAS Enterprise Guide is good at taking various datasets and giving analyst/user ability to do some transformations without substantial amounts of code. Once the data is inside SAS, the memory of it is very efficient. Using SAS for data analysis can be helpful. It will give good statistics for you, and it has a robust set of functions that aid analysis.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Process time of data is a bit long. It depends on the size of your data and complexity of your project tree.
There is not enough online free training videos.
While working with the project tree sometimes the links between the modules are broken or the order for running the modules get mixed up. You should know your project tree by heart.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's not all bad, but I don't believe that an enterprise purchase of SAS is worth the expense considering the widely available set of tools in the data analytics space at the moment. In my company, it's a good tool because others use it. Otherwise, I wouldn't purchase a new set of it because it doesn't have some of the better analytical functions in it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Although I use SAS support for information on functions, these are SAS related and haven't really come across anything that is specifically for SAS EG.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've not worked hands-on with the implementation team, but there were no escalations barring a few hiccups in the deployment due to change in requirement & adoption to our company's remote servers.
Why I prefer SAS EG: Data processing speed is much faster than that R Studio. It can load any amount of data and any type of data like structured or unstructured or semi-structured. Its output delivery system by which we have the output in PDF file makes it very comfortable to use and share that file to clients very easily. Inbuilt functions are very powerful and plentiful. Facility of writing macros makes it far away from its competitors.
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Positive (cost): SAS made a bundle that include unlimited usage of SAS/Enterprise Guide with a server solution. That by itself made the company save a lot of money by not having to pay individual licences anymore.
Positive (insight): Data analysts in business units often need to crunch data and they don't have access to ETL tools to do it. Having access to SAS/EG gives them that power.
Positive (time to market): Having the users develop components with SAS/EG allows for easier integration in a production environment (SAS batch job) as no code rework is required.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
