Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing.
It allows Content Marketers to:
- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads
We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website …
Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
Graphics are Scoop.it's strength. Scoop.it sites look great on social media; they invite people in to a much larger room of information, and engage them with color and well-placed articles. We love the design and it is very easy to share.
We like the fact that we can add a few comments of our own as well as recommend other sources. This keeps the information personal.
For important topics, one facebook post or one article illustration just isn't enough. Scoop.it allows us to cluster information that is obviously tied together but gives a variety of perspectives on a topic.
I love the ease of use, beautiful profile page each user receives, and the ability to share on multiple platforms with the touch of a button. If you don't have articles to share, Scoop.it provides suggestions for you daily. Anyone can set up a page in minutes, set up topics, choose relevant keywords, and begin! It's really that simple.
We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.