Scoop.it provides smart listening, curation, and publishing
Overall Satisfaction with Scoop.it
The Communications and Marketing office at the University of San Francisco is using Scoop.it to aggregate and curate mentions of the university in social media. It addresses the business problem of being able to curate and create the ongoing story about how the university changes the world from here, based on user-generated content provided by the USF community.
Pros
- Content Marketing - The ability to monitor for key words, select the best content, edit and create a unique content item with its own URL that links back to the original source, and then simply share that content item through own social media channels.
- Integration - the monitoring pulls in content and display items from many different sources really well on the topic page. Topics can be configured and embedded into your own website to become a part of your branded platform(s).
- Flexibility - the possibility to edit everything related to a curated item (headline, image, description, add insights) and still have the necessary link back to the original source built in by default. This saves a lot of time and effort compared to creating separate blog items.
Cons
- I would love to have the ability to RSS-feed scooped items categorized by tags
- The e-newsletter extension is promising and really helpful for us. It could be built out more to allow for more flexibility around content arrangement and targeting.
- The analytics report gives a detailed aggregated overview, but the usability and ability to look at specific scoops could be improved.
- Better procedures to integrate user-generated content with the USF content management.
- More efficient social media monitoring and curation procedures
Comments
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