provides smart listening, curation, and publishing
August 05, 2014 provides smart listening, curation, and publishing

Thomas Listerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with

The Communications and Marketing office at the University of San Francisco is using to aggregate and curate mentions of the university in social media. It addresses the business problem of being able to curate and create the ongoing story about how the university changes the world from here, based on user-generated content provided by the USF community.
  • Content Marketing - The ability to monitor for key words, select the best content, edit and create a unique content item with its own URL that links back to the original source, and then simply share that content item through own social media channels.
  • Integration - the monitoring pulls in content and display items from many different sources really well on the topic page. Topics can be configured and embedded into your own website to become a part of your branded platform(s).
  • Flexibility - the possibility to edit everything related to a curated item (headline, image, description, add insights) and still have the necessary link back to the original source built in by default. This saves a lot of time and effort compared to creating separate blog items.
  • I would love to have the ability to RSS-feed scooped items categorized by tags
  • The e-newsletter extension is promising and really helpful for us. It could be built out more to allow for more flexibility around content arrangement and targeting.
  • The analytics report gives a detailed aggregated overview, but the usability and ability to look at specific scoops could be improved.
  • Better procedures to integrate user-generated content with the USF content management.
  • More efficient social media monitoring and curation procedures
We are constantly assessing our needs to improve the content management, but at this point we are asking how can play a larger role in those procedures rather than looking at options. is a great product with a great team behind it, and we look forward to what will come out of future improvements to the application. does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there.