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Selligent vs. SmartFocus, now part of Actito

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Selligent

    Score8 out of 10
    N/ASelligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A

    SmartFocus, now part of Actito

    Score7.3 out of 10
    N/ASmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also…N/A
    Pricing
    SelligentSmartFocus, now part of Actito
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SelligentSmartFocus, now part of Actito
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
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    SelligentSmartFocus, now part of Actito
    Small Businesses
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    Enterprises
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    SelligentSmartFocus, now part of Actito
    Likelihood to Recommend
    8.8
    (2 ratings)
    7.0
    (1 ratings)
    User Testimonials
    SelligentSmartFocus, now part of Actito
    Likelihood to Recommend
    Zeta Global
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
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    Actito
    Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
    Incentivized
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    Pros
    Zeta Global
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
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    Actito
    • Push newsletters to customers
    • Managing campaigns
    • Drag and drop builder
    Incentivized
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    Cons
    Zeta Global
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
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    Actito
    • Drag and drop builder
    • 2-factor authentication
    • Internal integration (the system is too big for an average user what make it hard to use sometimes)
    • Image gallery reliability
    Incentivized
    Read full review
    Alternatives Considered
    Zeta Global
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
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    Actito
    We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
    Incentivized
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    Return on Investment
    Zeta Global
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
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    Actito
    • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
    • On the other hand, the cost of SmartFocus is much higher than a competitor
    Incentivized
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