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Marigold Engage vs. SmartFocus, now part of Actito

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage
Score 5.6 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
SmartFocus, now part of Actito
Score 7.3 out of 10
N/A
SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also…N/A
Pricing
Marigold EngageSmartFocus, now part of Actito
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marigold EngageSmartFocus, now part of Actito
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Marigold EngageSmartFocus, now part of Actito
Top Pros

No answers on this topic

Top Cons
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User Ratings
Marigold EngageSmartFocus, now part of Actito
Likelihood to Recommend
8.8
(2 ratings)
7.0
(1 ratings)
User Testimonials
Marigold EngageSmartFocus, now part of Actito
Likelihood to Recommend
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
Verified User
Anonymous
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Actito
Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
Verified User
Anonymous
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Pros
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
Verified User
Anonymous
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Actito
  • Push newsletters to customers
  • Managing campaigns
  • Drag and drop builder
Verified User
Anonymous
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Cons
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
Verified User
Anonymous
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Actito
  • Drag and drop builder
  • 2-factor authentication
  • Internal integration (the system is too big for an average user what make it hard to use sometimes)
  • Image gallery reliability
Verified User
Anonymous
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Alternatives Considered
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
Verified User
Anonymous
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Actito
We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
Verified User
Anonymous
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Return on Investment
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
Verified User
Anonymous
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Actito
  • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
  • On the other hand, the cost of SmartFocus is much higher than a competitor
Verified User
Anonymous
Read full review
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