TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Selligent

    Score8 out of 10
    N/ASelligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A

    Zeta Marketing Platform

    Score6.9 out of 10
    N/AThe Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.N/A
    Pricing
    SelligentZeta Marketing Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SelligentZeta Marketing Platform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    SelligentZeta Marketing Platform
    Small Businesses
    Listrak
    Score10 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SelligentZeta Marketing Platform
    Likelihood to Recommend
    8.8
    (2 ratings)
    2.0
    (1 ratings)
    User Testimonials
    SelligentZeta Marketing Platform
    Likelihood to Recommend
    Zeta Global
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
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    Zeta Global
    • Good for very basic management of a search program.
    • Not good for much else since it is buggy and lacks many features that competitors offer.
    • Also may be good for someone who is looking for a low-cost DMS.
    Incentivized
    Read full review
    Pros
    Zeta Global
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
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    Zeta Global
    • Good customer service.
    • They were flexible in allowing us to access backend data.
    Incentivized
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    Cons
    Zeta Global
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
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    Zeta Global
    • Buggy!
    • Lacks many features competitors offer (like labeling).
    • No clear roadmap for the future with their SEM product.
    Incentivized
    Read full review
    Alternatives Considered
    Zeta Global
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
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    Zeta Global
    Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
    Incentivized
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    Return on Investment
    Zeta Global
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
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    Zeta Global
    • Did push through implementations but was buggy
    • Fast UI
    Incentivized
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    ScreenShots