SEOGadget for Excel vs. Topic

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• Authentication is simple and requires no real in-depth knowledge
• Importing of data into Excel saves time and saves us an extra step which is really important
• Working with the data we need to see is much easier and faster
• Collects multiple sources and saves time logging in
• Data analysis is simple and straight forward

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
• More data imports would be nice this could be more of a one-and-done package, right now it only imports links
• Added functionality to analyze data would be nice

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• It is hard to quantify this realistically but it does save time and that is big
• Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
• We haven't had any negative impacts as this is mainly a time saver

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration