Smaato vs. Toinsh

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Toinsh
Score 9.0 out of 10
N/A
Users are aware of the links they're clicking, branded links will increase brand recognition, inspire trust and increase click-through rate. The solution aims to enable users to get to know audiences with detailed statistics and better understand the performance of links, while also being GDPR, CCPA and PECR compliant.N/A
Pricing
SmaatoToinsh
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SmaatoToinsh
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SmaatoToinsh
Top Pros
Top Cons

No answers on this topic

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SmaatoToinsh
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No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SmaatoToinsh
Likelihood to Recommend
7.0
(2 ratings)
9.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
SmaatoToinsh
Likelihood to Recommend
Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Toinsh
Most Suited:
  1. Users can gain free experience as start free option is available.
  2. Links are shortened quickly, I mean there is no other nonsense fill this or that, etc , i have used another product earlier which took 10-15 min to fill a form after that the link got short.
  3. The generated report is well-formatted.
  4. Alias name of the link is a great feature
Less suited:
  1. API formats for a developer are less flexible.
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Pros
Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Toinsh
  • Provided data of potential Users.
  • Provided Data of the branded link performance.
  • Users can create a Name for their link if a feature is posted on Facebook its Alias can be set as UserFacebook.
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Cons
Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Toinsh
  • Feature related support need to be provided like a chatbot or something.
  • In pixel feature, UI looks pretty old.
  • Date format should be more flexible in API not just "Y-m-d"
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Usability
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Toinsh
No answers on this topic
Support Rating
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Toinsh
No answers on this topic
Alternatives Considered
Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Toinsh
In simple words, I can say that Toinsh is a collection of features that are offered by two different software AppsFlyer for branded links data gathering and Bitly or TinyURL for link shortening. If you have both of those use cases and do not want to purchase high-end and high-priced software you can go for Toinsh. in summary, it is "Best of both worlds but some limitations"
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Return on Investment
Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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Toinsh
  • Gained 10% more clicks almost every month.
  • Pricing is low so it is very cost effective.
  • You can gather the customer engagement data in less cost
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ScreenShots

Toinsh Screenshots

Screenshot of Toinsh Home Page